Senior Marketing Data Specialist

Parkview Health; Fort Wayne (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Parkview Health is seeking a senior Marketing Data Analytics Leader to drive data-informed decision making across campaigns. You will analyze, interpret and visualize complex marketing data, ensuring accuracy and actionable insights.

You will collaborate with marketing and IT teams to standardize reporting, automate dashboards, and support long-term data strategy. The role requires 7 years in marketing data analytics (healthcare preferred) and proficiency in SQL, Tableau, Looker Studio, Python,

Qualifications

• Must have 7 years of experience in marketing data analytics; healthcare experience preferred.
• Experience with CPD platforms, CRM, Google Analytics, Tableau, SQL, Python and related data tools.
• Strong analytical, storytelling and data governance capabilities.

Responsibilities

• Lead analysis, interpretation and visualization of marketing data to drive decisions.
• Manage daily marketing intelligence activities and ensure data accuracy.
• Develop dashboards and reports; provide strategic recommendations to improve campaigns.
• Collaborate with marketing, communications and IT to enable data integration and reporting automation.
• Mentor junior analysts and contribute to data governance and security policies.

Skills

SQL

Tableau

Looker Studio

Python

Data visualization

Data storytelling

Problem solving

Collaboration

Education

Bachelor's degree in statistics / mathematics / economics / education / social sciences

Master’s degree preferred

Tools

CPD platforms

CRM systems

Google Analytics

Job description

Summary

Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director

Summary

Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director, is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing performance. By collecting, organizing, and analyzing data from multiple sources, identifies trends, measures marketing effectiveness, and provides strategic recommendations to enhance campaign performance.

Conducts advanced statistical analyses, developing insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau, and collaborating with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring. Additionally, contributes to long-term marketing strategy by defining data requirements, enhancing reporting capabilities, and supporting the implementation of new technologies and automation processes.

Conducts qualitative and quantitative research and uses mixed-method approaches to data analysis. Writes technical memos that document data processing decisions and summarize the quality of data. Analyzes and synthesizes research findings into key insights for stakeholders. Creates, manages and maintains dashboards and reports. Assists in the design, implementation, and enforcement of data infrastructure security and system policies. Mentors junior analysts and upholds data governance best practices to ensure data integrity.

Education

Bachelor’s degree in statistics, mathematics, economics, education, social sciences, or related fields. Master’s degree preferred.

Experience

Must have 7 years of experience in marketing data analytics with healthcare experience preferred. Experience with CPD platforms, CRM systems, Google Analytics, Tableau SQL, Python and other data automation, integration and visualization technologies, strongly preferred.

Other Qualifications

Requires strong problem-solving skills, a strategic mindset, and the ability to translate complex data into actionable business insights. Must be able to lead activities and collaborate effectively with other marketing/communications leaders. Ability to create, restructure, and manage large datasets, files, and systems.