Senior Marketing Analytics & Growth Strategist

WCL Group; Plano (TX); On-site; USD 65,000 - 92,000; Full time

Job summary

WCL Group is seeking a Senior Analyst, Marketing Intelligence & Analytics to lead market research, competitive analysis, and strategic marketing initiatives. You will evaluate market conditions, customer needs, pricing strategies, and distribution methods to support business objectives and strengthen market positioning.

The ideal candidate brings strong analytical, strategic planning, and communication skills, with experience developing marketing strategies and translating insights into

Qualifications

• Bachelor's degree in Marketing or equivalent.
• 5–7 years of related marketing experience.
• Strong knowledge of marketing principles and pricing strategies.
• Excellent written and verbal communication and interpersonal skills.
• Analytical, strategic thinking, and problem-solving abilities.
• Ability to work independently, manage priorities, and meet deadlines.

Responsibilities

• Conduct market research to evaluate trends, customer behavior, and market conditions.
• Advise stakeholders on factors affecting buying and selling of products and services.
• Develop pricing strategies balancing objectives, profitability, and customer satisfaction.
• Formulate and coordinate marketing activities to promote products and services.
• Identify and evaluate marketing strategies based on objectives and costs.
• Analyze financial aspects of product development including ROI and P&L projections.
• Support revenue growth through forecasting and strategic planning.
• Monitor market trends to identify growth opportunities and differentiation.
• Collaborate with internal teams to address marketing challenges.

Skills

Analytical thinking

Strategic planning

Communication

Negotiation

Education

Bachelor's degree in Marketing or equivalent

Job description

WCL Group is seeking a Senior Analyst, Marketing Intelligence & Analytics to lead market research, competitive analysis, and strategic marketing initiatives. You will evaluate market conditions, customer needs, pricing strategies, and distribution methods to support business objectives and strengthen market positioning.

The ideal candidate brings strong analytical, strategic planning, and communication skills, with experience developing marketing strategies and translating insights into