Senior Marketing Analyst: Equity & Growth Driver

Groundworks; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Groundworks, North America’s leading foundation repair and water management specialist, seeks a Senior Marketing Analyst to turn multi-source data into clear, executive-ready insights that guide smart business decisions. This role sits at the intersection of Conversion Optimization and marketing analytics, delivering high-volume reporting and strategic recommendations.

You’ll analyze performance across SEM, PPC, and brand channels, diagnose funnel drop-offs, and support testing calendars to

Qualifications

• 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business.
• Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis
• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI
• Solid understanding of SEM, PPC, local search, and lead-generation marketing models
• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus
• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs
• Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences

Responsibilities

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers
• Extend performance analysis past the click - diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost
• Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps
• Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences
• Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix
• Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities
• Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting
• Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy
• Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance
• Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated
• Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight
• Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)
• Collaborate with supporting analysts, cross functional data teams, and operations team
• Translate raw data and test results into executive-ready insights without overcomplication
• Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used
• Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
• Perform other duties as necessary or assigned.

Skills

SQL

Advanced Excel

BI tools

Marketing analytics

Communication skills

Tools

Tableau

Looker

PowerBI

Job description

Groundworks, North America’s leading foundation repair and water management specialist, seeks a Senior Marketing Analyst to turn multi-source data into clear, executive-ready insights that guide smart business decisions. This role sits at the intersection of Conversion Optimization and marketing analytics, delivering high-volume reporting and strategic recommendations.

You’ll analyze performance across SEM, PPC, and brand channels, diagnose funnel drop-offs, and support testing calendars to