Senior Digital & Marketing Analytics Leader

Waters Corporation; Milford (MA); On-site; USD 92,500 - 154,000; Full time

Job summary

Waters Corporation is seeking a Senior Digital & Marketing Analyst to transform digital, marketing, customer, and commercial data into insights that drive revenue growth and customer engagement. You will partner with Marketing, E-commerce, and Commercial Excellence to optimize campaigns and the end-to-end customer journey.

The role requires strong analytical and technical skills, experience with digital analytics platforms, and the ability to translate findings into executive-ready storytelling

Qualifications

• Bachelor's degree in Analytics, Data Science, Statistics, Economics, Business, Marketing, Computer Science, or a related field.
• 5+ years of experience in digital analytics, marketing analytics, e-commerce analytics, consulting, or a related analytical role.
• Strong experience analyzing digital funnels, customer journeys, campaign performance, web analytics, conversion rates, attribution, marketing effectiveness, and ROI.
• Experience working with large datasets and translating analysis into actionable business insights.
• Hands-on experience with digital analytics platforms such as Google Analytics, Adobe Analytics, Adobe Marketing Cloud, or similar platforms.

Responsibilities

• Analyze digital and marketing performance across web, e-commerce, self-service, assisted channels, and marketing campaigns, including traffic, conversion, funnel performance, customer engagement, and revenue contribution.
• Develop insights into customer behavior throughout the end-to-end customer journey, identifying opportunities to improve acquisition, engagement, conversion, retention, and customer lifetime value.
• Partner with Marketing, E-commerce, Commercial Excellence, and Revenue Operations teams to evaluate campaign performance, channel effectiveness, attribution, marketing mix, and return on investment (ROI), recommending optimization strategies.
• Translate complex analytical findings into clear, actionable recommendations through compelling data storytelling and executive-level presentations.
• Support experimentation initiatives, including A/B testing and conversion optimization, by defining success metrics, analyzing results, and providing recommendations.
• Identify trends, patterns, and business opportunities through analysis of internal and external data sources.
• Build Power BI dashboards, reports, and visualizations to automate insight.
• Integrate digital analytics, CRM, marketing automation, and commercial data to provide a comprehensive view of customer and revenue performance.
• Develop scalable analytical frameworks, performance metrics, KPIs, benchmarks, and data pipelines to support ongoing business decision-making.
• Perform advanced statistical and quantitative analyses, including regression analysis, significance testing, segmentation, attribution modeling, marketing mix analysis, and predictive modeling where appropriate.
• Coordinate analytics activities across multiple projects while collaborating with cross-functional and global stakeholders.
• Support strategic initiatives by providing analytical expertise that informs commercial and marketing priorities.

Skills

Analytical skills

Problem-solving

Excellent communication

Cross-functional collaboration

Data storytelling

Executive-level presentations

Education

Bachelor's degree in Analytics, Data Science, Statistics, Economics, Business, Marketing, Computer Science, or related field

Tools

Power BI

SQL

Excel

Python

Google Analytics

Adobe Analytics

Adobe Marketing Cloud

Job description

Waters Corporation is seeking a Senior Digital & Marketing Analyst to transform digital, marketing, customer, and commercial data into insights that drive revenue growth and customer engagement. You will partner with Marketing, E-commerce, and Commercial Excellence to optimize campaigns and the end-to-end customer journey.

The role requires strong analytical and technical skills, experience with digital analytics platforms, and the ability to translate findings into executive-ready storytelling