Marketing Analytics & Insights Specialist

Groundworks; Dallas (TX); Vor Ort; USD 65.000 - 85.000; Vollzeit

Benefits dieser Stelle

Employee Ownership Opportunities

Industry Leading Training Programs

Leadership Development and Career Grow

Comprehensive and Affordable Benefits

Top Workplace with Award Winning Cultu

Zusammenfassung

Groundworks seeks a Marketing Analyst to collect, analyze, and interpret marketing and business data to guide strategy and optimize campaigns across Groundworks’ brands and markets. You’ll provide actionable insights into customer behavior, lead generation, and ROAS, supporting data-driven growth.

The role collaborates with Product, Marketing, Lifecycle, Customer Experience, and Creative teams, leveraging tools like Excel, Power BI, and Tableau to communicate findings and drive improvements.

Qualifikationen

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
• 3+ years of experience in marketing analytics, business intelligence, or related role.
• Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
• Experience working with marketing platforms and CRMs (HubSpot, Salesforce, Google Analytics, etc.).
• Ability to interpret data and communicate insights in a clear and actionable way.
• Strong attention to detail and commitment to data accuracy.
• Excellent collaboration, presentation, and communication skills.
• Experience in a multi-location, service-based organization preferred.

Aufgaben

• Proactively monitor Paid Social and Display campaigns to identify red flags, positive/negative trends, areas of opportunities, benchmarks, etc.
• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, Lifecycle, Customer Experience, and Creative teams.
• Perform in-depth analysis around audiences, attribution, and creatives to drive recommendations that drive ROAS.
• Communicate the effectiveness of new creatives, campaign launches, and optimizations by leveraging internal and external data sources.
• Analyze historical and operational metrics and iterate processes to drive top and bottom-line financial results.
• Develop data layer and pixel implementation for development teams to implement.
• Collaborate with internal data teams by managing the production of reporting, analysis, and report automation.
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
• Perform other duties as necessary or assigned.

Kenntnisse

Analytical thinking

Quantitative skills

Ausbildung

Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field

Tools

Excel

Power BI

Tableau

Google Data Studio

Jobbeschreibung

Groundworks seeks a Marketing Analyst to collect, analyze, and interpret marketing and business data to guide strategy and optimize campaigns across Groundworks’ brands and markets. You’ll provide actionable insights into customer behavior, lead generation, and ROAS, supporting data-driven growth.

The role collaborates with Product, Marketing, Lifecycle, Customer Experience, and Creative teams, leveraging tools like Excel, Power BI, and Tableau to communicate findings and drive improvements.