Marketing Analytics Lead — Growth & Strategy

WCL Group; Plano (TX); In loco; USD 65.000 - 92.000; Tempo pieno

Descrizione del lavoro

The Senior Analyst, Marketing Intelligence & Analytics at WCL Group will lead market research, competitive analysis, and strategic marketing initiatives to identify growth opportunities and drive profitability.

This role will evaluate market conditions, pricing strategies, and distribution methods to support business objectives and strengthen market positioning, requiring strong analytical, strategic planning, and communication skills.

Competenze

• Bachelor's degree in Marketing or equivalent training and experience.
• 5–7 years of related marketing experience.
• Strong knowledge of marketing principles, strategies, and methods for promoting and selling products or services.
• Experience developing marketing and pricing strategies.
• Strong verbal and written communication, negotiation, customer service, and interpersonal skills.
• Excellent analytical, strategic planning, and problem-solving abilities.
• Ability to work independently, manage priorities, and meet deadlines.
• Knowledge of media production, communications, and marketing dissemination methods.
• Strong leadership and mentoring skills, including the ability to provide constructive feedback and support team development.

Mansioni

• Conduct market research to evaluate industry trends, customer behavior, competitive activity, and market conditions.
• Advise business stakeholders on local, national, and international factors affecting the buying and selling of products and services.
• Develop pricing strategies that balance company objectives, profitability, and customer satisfaction.
• Formulate, direct, and coordinate marketing activities and strategies to promote products and services.
• Identify and evaluate marketing strategies based on business objectives, market characteristics, costs, and pricing considerations.
• Analyze financial aspects of product development, including budgets, expenditures, research and development investments, return on investment, and profit-and-loss projections.
• Utilize sales forecasting and strategic planning to support revenue growth and product profitability.
• Monitor market trends and business developments to identify opportunities for growth and competitive differentiation.
• Negotiate contracts with vendors and distributors to support product distribution and optimize distribution strategies.
• Collaborate with advertising, promotions, legal, and other internal teams to address marketing-related challenges and support business initiatives.
• Oversee the hiring, training, performance evaluations, and daily activities of marketing and sales personnel, as applicable.

Conoscenze

Analytical thinking

Strategic planning

Communication skills

Negotiation

Customer service

Interpersonal skills

Leadership and mentoring

Formazione

Bachelor's degree in Marketing or equivalent training and experience

Descrizione del lavoro

The Senior Analyst, Marketing Intelligence & Analytics at WCL Group will lead market research, competitive analysis, and strategic marketing initiatives to identify growth opportunities and drive profitability.

This role will evaluate market conditions, pricing strategies, and distribution methods to support business objectives and strengthen market positioning, requiring strong analytical, strategic planning, and communication skills.