Marketing Analytics Lead | Power BI Dashboards & Insights

Aimbridge Hospitality; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Daily Pay

Medical, Dental & Vision

Disability Insurance

Term Life & AD&D

Paid Time Off

Employee Assistance Program

401k

Job summary

Aimbridge Corporate is seeking a Marketing Analytics Manager to transform data into compelling marketing narratives. You will lead dashboards, reporting, and data governance across our hospitality portfolio, ensuring accurate insights and seamless reporting.

The role requires strong SQL, Power BI, Excel, and exposure to Google Analytics and Google Marketing Platform. Work spans data infrastructure, reporting, and ad hoc analyses to drive data-driven decisions.

Qualifications

• Bachelor's degree in a related field with 3–5 years in data management, BI, or marketing analytics
• Experience in hospitality or multi-property management is preferred
• Advanced SQL, Power BI (DAX, data modeling, dashboard design) and Excel for data analysis and visualization; BI tools like Tableau/Looker preferred

Responsibilities

• Oversee and optimize data pipelines supporting marketing analytics and reporting
• Develop monthly marketing performance reports and interactive Power BI dashboards
• Translate data into actionable insights for stakeholders at all levels
• Manage property data in Power Apps and automate data updates
• Respond to data requests with deep-dive analyses and strategic recommendations

Skills

Marketing analytics

Data management

Communication of insights

Education

Bachelor's degree in Data Science / Business Analytics / Marketing / CS

Tools

Power BI

Excel

Tableau

Looker

Google Analytics

Google Marketing Platform

BigQuery

GTM

Power Apps

Power Automate

Job description

Aimbridge Corporate is seeking a Marketing Analytics Manager to transform data into compelling marketing narratives. You will lead dashboards, reporting, and data governance across our hospitality portfolio, ensuring accurate insights and seamless reporting.

The role requires strong SQL, Power BI, Excel, and exposure to Google Analytics and Google Marketing Platform. Work spans data infrastructure, reporting, and ad hoc analyses to drive data-driven decisions.