Senior Marketing Analytics & Attribution Lead

Remote; San Francisco (CA); Remote; USD 127,000 - 223,000; Full time

Job summary

Ethos is seeking a sharp analytics professional to advance offline and direct mail marketing analytics and attribution at scale. You will go beyond dashboards to build models, stress-test assumptions, and surface actionable insights for business questions.

You will work at the intersection of business analytics and data science, developing tools to monitor KPIs and influence marketing decisions. Strong SQL, Python, and experience with Hex or Mode are required, with a preference for dbt and

Qualifications

• 5+ years in BI, analytics, or data science at established firms or high-growth tech startups.
• 3+ years building BI reports in Hex or Mode on a regular basis.
• 3+ years SQL experience.
• Experience building statistical or predictive models outside of pure dashboard work.
• Experience with Python for data analysis and model-building.
• Comfort working with ambiguous, incomplete, or conflicting data; attribution and vendor data are rarely clean.
• Strong written and verbal communication skills; able to translate technical findings into actionable recommendations for non-technical stakeholders.
• A self-starter mentality; identify problems and opportunities, not just execute on requests.
• Preferred: experimentation and Bayesian measurement.
• Preferred: direct mail or non-digital marketing channels.
• Preferred: dbt or data pipelines/marts.
• Preferred: knowledge of statistical techniques like diff-in-diff and GLMs.

Responsibilities

• Investigate channel performance and business questions proactively.
• Go deep into attribution and data layers to diagnose discrepancies and evaluate vendors.
• Build models (e.g., response/lift models, allocation logic, simple regressions) to support offline and direct mail decisions.
• Support scaling of direct mail testing: multi-cell test mail merges, data pulls, dashboards, and analysis.
• Develop dashboards and frameworks to monitor and visualize KPIs.
• Communicate findings to stakeholders and influence channel managers to act on recommendations.

Skills

BI analytics experience

SQL

Python for data analysis

Statistical modeling

Communication skills

Self-starter mindset

Tools

Hex

Mode

dbt

Job description

Ethos is seeking a sharp analytics professional to advance offline and direct mail marketing analytics and attribution at scale. You will go beyond dashboards to build models, stress-test assumptions, and surface actionable insights for business questions.

You will work at the intersection of business analytics and data science, developing tools to monitor KPIs and influence marketing decisions. Strong SQL, Python, and experience with Hex or Mode are required, with a preference for dbt and