Marketing Data Lead — Insights, Attribution & Growth (Remote)

SportsTechJobs; United States; Remote; USD 145,000 - 165,000; Full time

Benefits offered by this job

Remote work

Equity participation

Unlimited vacation

Paid parental leave

Healthcare, dental, and vision

Job summary

Twin Health is seeking a Lead Marketing Data Analyst to own end-to-end marketing analytics across email, direct mail, and digital channels. You will build attribution, MMM, and scoring models, and partner with data engineering to ensure reliable data foundations and actionable insights for leadership.

The role combines hands-on SQL, experimentation, and advanced modeling in a remote US-based setting, with a focus on driving decision-making and optimizing the marketing mix.

Qualifications

• 8+ years in marketing analytics or a closely related field.
• Experience measuring email, direct mail, and digital marketing performance.
• Strong SQL and data warehouse querying skills.
• Experience with attribution, MMM, and experimentation.

Responsibilities

• Measure and report performance across email, direct mail, and digital, defining metrics and surfacing what works.
• Own digital analytics end to end, including event tracking and tagging strategy, coordinating with engineering.
• Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocations.
• Analyze paid channel performance, cost metrics, ROAS, and provide optimization recommendations.
• Partner with channel owners to turn goals into testable questions and analyze campaigns in flight and post-close.
• Profile audiences across data sources to size segments and inform targeting and messaging.
• Analyze funnels and landing pages from impression to enrollment and suggest conversion improvements.
• Write complex SQL to join data across warehouse and martech platforms and validate queries.
• Define data requirements for attribution, MMM, and scoring with data engineering.
• Document metric definitions and logic used by the marketing team.

Skills

Marketing analytics

SQL

Data visualization

Attribution modeling

A/B testing

Python or R

Communication

Tools

Snowflake

dbt

GA4

Looker

Tableau

Job description

Twin Health is seeking a Lead Marketing Data Analyst to own end-to-end marketing analytics across email, direct mail, and digital channels. You will build attribution, MMM, and scoring models, and partner with data engineering to ensure reliable data foundations and actionable insights for leadership.

The role combines hands-on SQL, experimentation, and advanced modeling in a remote US-based setting, with a focus on driving decision-making and optimizing the marketing mix.