Senior Marketing Data Analyst — Growth & Attribution

AppFolio; Goleta (CA); Hybrid; USD 104,000 - 130,000; Full time

Job summary

AppFolio is seeking a Senior Marketing Data Analyst to join a team that measures funnel end-to-end, diagnoses root causes, and builds automated reporting guiding where marketing dollars go. You will work with Marketing, Revenue, and Customer Marketing leadership and present to senior stakeholders.

The role requires 5+ years in marketing analytics, advanced SQL, Snowflake, dbt, and dashboards in Tableau or HEX.

Qualifications

• 5+ years in marketing analytics, growth analytics, business analytics, or a similar role. B2B SaaS preferred.
• Advanced SQL and hands-on experience with a cloud data warehouse (Snowflake preferred).
• Demonstrated experience with funnel analysis and attribution modeling across multiple channels.
• Proven record of presenting complex data to senior leaders in a way that drives action.
• Working knowledge of dbt or comparable data transformation tools.
• Experience building dashboards in Tableau, HEX, or a similar BI tool.

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models that tie marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
• Investigate changes in performance proactively. Isolate root causes across channels, segments, and funnel stages, and recommend an action, not just a readout.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings and recommendations to VP, CMO, and Finance audiences.
• Build buy-in and manage expectations through clear status, results, and next steps.

Skills

Marketing analytics

Growth analytics

Business analytics

B2B SaaS

Advanced SQL

Snowflake

dbt

Tableau

HEX

Python/R

Salesforce

Marketing automation data

Education

MBA or quantitative degree

Bachelor's degree in a quantitative field

Tools

Snowflake

dbt

Tableau

HEX

Job description

AppFolio is seeking a Senior Marketing Data Analyst to join a team that measures funnel end-to-end, diagnoses root causes, and builds automated reporting guiding where marketing dollars go. You will work with Marketing, Revenue, and Customer Marketing leadership and present to senior stakeholders.

The role requires 5+ years in marketing analytics, advanced SQL, Snowflake, dbt, and dashboards in Tableau or HEX.