Senior Data Scientist, Marketing Analytics & Attribution

Insight Global (United States); Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Insight Global is seeking a seasoned Data Scientist to empower a marketing analytics organization by leveraging data to influence strategic decisions and boost marketing performance. You will collaborate across attribution, segmentation, buyer group modeling, and ICP development, transforming large datasets into actionable insights and business recommendations.

The role emphasizes hands-on SQL and Python, independent problem solving, and clear communication with senior stakeholders, including

Qualifications

• 6+ years of professional experience in Data Science or related field.
• Advanced, hands-on SQL skills for querying large datasets and complex joins.
• Strong Python skills for data analysis, modeling, and automation.
• Experience with high-volume datasets in GCP or similar cloud environments.
• Excellent verbal communication and data storytelling to non-technical stakeholders.
• Business acumen to connect analytics to strategic objectives and outcomes.
• Experience presenting analytical findings to senior leadership.
• Ability to own analytics initiatives with limited day-to-day guidance.
• Experience with marketing analytics, attribution, segmentation, or ICP development.
• Experience applying AI/ML techniques within analytics workflows.
• Familiarity with generative AI tools and their analytics applications.
• Exposure to Teradata, PySpark, Scala and related big data tech.
• Telecommunications industry experience.

Responsibilities

• Support marketing analytics by using data to influence strategic decisions and improve marketing performance.
• Work across initiatives including marketing attribution, customer segmentation, buyer group modeling, and ICP development.
• Query and transform large datasets, develop analytical models, identify trends, and translate findings into clear business recommendations.
• Independently own analytics initiatives and communicate results to technical and business stakeholders.
• Present findings and recommendations to senior and executive audiences.

Skills

SQL

Python

Data storytelling

Marketing analytics

AI/ML concepts

Cloud data environments

Big data tooling

Tools

Teradata

PySpark

Scala

Job description

Insight Global is seeking a seasoned Data Scientist to empower a marketing analytics organization by leveraging data to influence strategic decisions and boost marketing performance. You will collaborate across attribution, segmentation, buyer group modeling, and ICP development, transforming large datasets into actionable insights and business recommendations.

The role emphasizes hands-on SQL and Python, independent problem solving, and clear communication with senior stakeholders, including