Marketing Technology Lead

Arkansas Children’s Hospital; Little Rock (AR); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Arkansas Children’s Hospital in Little Rock seeks a strategic Marketing Technology Leader to own the tech ecosystem, govern standards, and drive adoption across the Marketing/Communications team.

The role leads segmentation strategy, oversees the CRM/CDP/marketing automation roadmap, and collaborates with IS and vendors to ensure scalable integrations and AI-enabled improvements.

Qualifications

• Serves as the strategic owner of a large marketing technology ecosystem, establishing governance standards and SOPs.
• Leads data segmentation and audience-building strategy across marketing platforms and lead management.
• Provides strategic oversight of the marketing automation platform (architecture, standards, roadmap, integration).
• Drives the marketing technology roadmap and supports CRM/CDP platform evaluation and implementation.
• Serves as Sitecore governance and administration lead, including permissions, upgrades, and vendor coordination.

Responsibilities

• Manages the marketing technology request queue across stakeholders and vendors.
• Partners with IS, analytics, agency, and vendor teams to design data flows and integrations.
• Evaluates emerging technologies, including AI capabilities, for adoption and measurement.
• Supports vendor governance and contract decisions through performance monitoring and evaluations.
• Activates and reports on online scheduling for new patients across digital applications.

Skills

Marketing technology

Data segmentation

Audience building

CRM integration

Vendor coordination

Education

Bachelor's degree in related field

Tools

Sitecore

Marketing Automation Platform

CRM

CDP

Data governance

Job description

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.

Work Shift: Day Shift Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid Additional Information: Required Education: Bachelor's degree in a related field of study. Recommended Education: Required Work Experience: Related Field - 7 years of experience Recommended Work Experience: Required Certifications: Recommended Certifications:

• 1. Serves as the strategic owner of a large marketing technology ecosystem, establishing governance standards, SOPs, and best practices that increase technology utilization and adoption across the Strategic Marketing and Communications team.
• 2. Leads data, segmentation, and audience-building strategy across marketing platforms, including design and maintenance of segmentation frameworks, audience definitions, and lead management processes.
• 3. Provides strategic oversight of the marketing automation platform (architecture, standards, roadmap, and integration strategy) in partnership with day-to-day execution resources.
• 4. Drives the marketing technology roadmap, including evaluation, selection support, and implementation planning for CRM and CDP platforms.
• 5. Serves as Sitecore platform governance and administration lead, including permissions, upgrades, standards, and vendor coordination in partnership with the web team.
• 6. Manages the marketing technology request queue, including intake, prioritization and coordination of work across stakeholders and vendors.
• 7. Partners with IS, analytics, agency, and vendor technical teams to design, document, and maintain integrations and data flows across multiple applications.
• 8. Evaluates emerging technologies, including AI capabilities, and develops recommendations for adoption, integration and measurement.
• 9. Supports vendor governance across the technology portfolio through vendor performance monitoring, utilization reporting, and technical evaluation to inform contract decisions; contract management and negotiation are owned by the Director of Marketing Technology.
• 10.Supports activation and reporting of online scheduling for new patients across digital applications.

Arkansas Children's is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas. Arkansas Children's is driven by four core values-safety, teamwork, compassion and excellence which inform every action. Arkansas Children's Hospital has received Magnet Status from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology. For more than a century, Arkansas Children's has met the unique needs of children. But we're more than just a hospital treating sick kids-our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow. Arkansas Children's Little Rock campus includes a 336-bed hospital with the state's only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children's Northwest provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state. "Arkansas Children's is a place of hope and comfort for children and parents. When you are at children's, you are part of an elite team united with a common goal of saving children and making their lives better."

CURRENT EMPLOYEES:

"Michael – Business Operations Manager"

"Arkansas Children's Hospital is a prestigious institution that cares for children."

"We are an organization of care, love, and hope while we champion children."

"Care, love, and hope for children!"

"When I think of my time here at Arkansas Children's Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!"

"Nick – Supply Assistant"