Senior Marketing Analyst - PPC & Demand Gen (Remote)

Energy Innovation Corp; Roswell (NM); Remote; USD 74,000 - 103,000; Full time

Job summary

Big Lots in Roswell, NM is seeking a Marketing Analyst to own demand generation initiatives and PPC advertising. The role emphasizes rapid learning, building landing pages, and turning curiosity into booked demos, with a remote schedule.

The candidate should bring at least 5 years of marketing analytics, strong PPC experience, and familiarity with Hootsuite; willingness to learn link-building quickly. The position offers growth, mentorship, and ongoing benefits.

Qualifications

• 5+ years of real-world marketing analytics and decision-making experience.
• Proven PPC advertising experience and willingness to learn link-building quickly.
• Experience with remote work and senior-level responsibilities.

Responsibilities

• Oversee and optimize PPC campaigns to drive demand generation.
• Rewrite and refine communications to convey the value proposition quickly.
• Build landing pages that convert curiosity into demo bookings.
• Manage the senior account with a results-driven approach.
• Participate in demos and refine scripts after losses.
• Promote Lead Generation adoption across the team.
• Brief the Marketing Analyst team on weekly market performance.
• Tune ad creative to reduce cost-per-lead.

Skills

PPC Advertising

Remote work experience

Link Building (quick learner)

Questioning mindset

Tools

Hootsuite

Job description

Big Lots in Roswell, NM is seeking a Marketing Analyst to own demand generation initiatives and PPC advertising. The role emphasizes rapid learning, building landing pages, and turning curiosity into booked demos, with a remote schedule.

The candidate should bring at least 5 years of marketing analytics, strong PPC experience, and familiarity with Hootsuite; willingness to learn link-building quickly. The position offers growth, mentorship, and ongoing benefits.