Marketing Analyst

Energy Innovation Corp; Roswell (NM); Remote; USD 74,000 - 103,000; Full time

Job summary

Big Lots in Roswell, NM is seeking a Marketing Analyst to own demand generation initiatives and PPC advertising. The role emphasizes rapid learning, building landing pages, and turning curiosity into booked demos, with a remote schedule.

The candidate should bring at least 5 years of marketing analytics, strong PPC experience, and familiarity with Hootsuite; willingness to learn link-building quickly. The position offers growth, mentorship, and ongoing benefits.

Qualifications

• 5+ years of real-world marketing analytics and decision-making experience.
• Proven PPC advertising experience and willingness to learn link-building quickly.
• Experience with remote work and senior-level responsibilities.

Responsibilities

• Oversee and optimize PPC campaigns to drive demand generation.
• Rewrite and refine communications to convey the value proposition quickly.
• Build landing pages that convert curiosity into demo bookings.
• Manage the senior account with a results-driven approach.
• Participate in demos and refine scripts after losses.
• Promote Lead Generation adoption across the team.
• Brief the Marketing Analyst team on weekly market performance.
• Tune ad creative to reduce cost-per-lead.

Skills

PPC Advertising

Remote work experience

Link Building (quick learner)

Questioning mindset

Tools

Hootsuite

Job description

The brands that win in NM obsess over Stress Management, and Big Lots is staffing this Marketing Analyst role to do exactly that. Match 5 years and PPC Advertising to this Roswell job and you unlock $74,000 - $103,000, a remote schedule, and steady upward room.

Key Responsibilities

• Strong command of Hootsuite, with 5 of demand-generation experience
• Rewrite the one-pager until a Roswell stranger gets it in ten seconds
• Build landing pages that turn Roswell curiosity into demo bookings
• Run the senior account like it's the only one that matters
• Sit in on demos and tighten the script after every loss
• Push Lead Generation adoption so the NM team stops flying blind
• Brief the Marketing Analyst team on what's working in this week's market
• Tune the ad creative until the sales marketing cost-per-lead drops

What You'll Bring

• A bias toward asking the dumb question before the expensive mistake
• Experience at the senior level inside a remote role
• Real proficiency with PPC Advertising, plus willingness to learn Link Building fast
• Judgment seasoned by at least 5 years of real consequences

Big Lots was founded on a hunch that sales marketing could be far less awful, and Roswell turned out to be the perfect place to prove it. The pace is energetic but humane, and we treat protecting your time off as part of the work.

Here the offer compounds, $74,000 - $103,000 now, mentorship next, benefits throughout, and flexible Roswell, NM hours for the long haul.

We re-validated this opening today; Big Lots is still on the lookout.