Senior Marketing Analytics Lead (Remote)

Hallmark; Kansas City (MO); Remote; USD 85,000 - 130,000; Full time

Job summary

Hallmark is seeking a Sr Analyst- Marketing Analytics to turn marketing data into actionable insights that drive decisions across Hallmark Media and Hallmark Product & Retail. You will lead analytics on marketing performance, MMM, experimentation, and channel optimization, partnering with Marketing, Finance, and external vendors.

This remote role requires strong SQL and Python, data storytelling, and the ability to translate complex analyses into executive-ready recommendations that improve ROI

Qualifications

• The following are required: Bachelor's degree or 4 years of professional experience.
• At least 5 years in marketing analytics or related roles with hands-on leadership.
• Experience showing analytics initiatives while remaining hands-on.
• Experience with SQL and data analysis.

Responsibilities

• Lead marketing measurement initiatives across media, promotions, and customer engagement channels.
• Evaluate marketing performance using MMM, experimentation, campaign analytics, and incrementality analysis.
• Design tests to measure business impact of marketing investments.
• Provide data-driven recommendations on promotional strategy and budget allocation.
• Develop executive-ready insights and dashboards linking performance to outcomes.
• Partner with internal teams and external vendors to ensure data quality and actionable results.
• Identify opportunities to leverage AI-enabled solutions to improve marketing effectiveness.
• Translate complex analytics into clear recommendations for Marketing and Finance.

Skills

Marketing analytics

Data storytelling

Stakeholder influence

Experimental design

MMM

Education

Bachelor's degree

Business, Marketing, Analytics

Tools

SQL

Python

Job description

Hallmark is seeking a Sr Analyst- Marketing Analytics to turn marketing data into actionable insights that drive decisions across Hallmark Media and Hallmark Product & Retail. You will lead analytics on marketing performance, MMM, experimentation, and channel optimization, partnering with Marketing, Finance, and external vendors.

This remote role requires strong SQL and Python, data storytelling, and the ability to translate complex analyses into executive-ready recommendations that improve ROI