Strategic Programmatic Campaigns Lead

Publicis Collective; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401(k) plan

Paid time off

Job summary

Publicis Collective is seeking a Manager, Programmatic in New York to own strategic planning and campaign execution for key clients. You will generate strategic insights, oversee campaigns across display, video and CTV, and lead a team of Analysts to deliver measurable outcomes.

The role requires strong analytics, communication skills, and experience with bid management platforms. You will collaborate with media partners and cross-functional teams to drive performance and client satisfaction.

Qualifications

• 3–5 years of experience managing and activating full-funnel Programmatic campaigns for Display, Video, Connected TV, etc.
• Working knowledge of DSPs and related technologies such as The Trade Desk and DV360.
• Client-facing experience with risk management and issue resolution.
• Strong budget management including forecasting and actualizing budgets.
• Proficiency in Microsoft Excel and data analysis.

Responsibilities

• Communicate digital strategies and rationales for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns for agency clients to meet performance targets.
• Develop and maintain strong client relationships through superior service.
• Formulate proposals for new client opportunities and campaigns.
• Coordinate campaign assets, insertion orders, and documentation pre-launch and during live campaigns.
• Collaborate with Analytics on measurement reporting and insights generation.
• Provide regular performance insights and optimization recommendations to clients.
• Oversee tagging, QA processes, and vendor coordination for accurate implementations.
• Lead and mentor Analysts and Sr. Analysts, guiding campaign execution and growth.
• Participate in internal/external knowledge sharing on optimization strategies.

Skills

Programmatic campaign management

Client-facing communication

Budget management

Team coaching

Analytical skills

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

The Trade Desk

DV360

Excel

Job description

Publicis Collective is seeking a Manager, Programmatic in New York to own strategic planning and campaign execution for key clients. You will generate strategic insights, oversee campaigns across display, video and CTV, and lead a team of Analysts to deliver measurable outcomes.

The role requires strong analytics, communication skills, and experience with bid management platforms. You will collaborate with media partners and cross-functional teams to drive performance and client satisfaction.