Senior Programmatic Advertising Lead

Publicis Commerce; Chicago (IL); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Hybrid schedule

Wellness benefits

Paid time off

401(k)

Job summary

Publicis Commerce is seeking a senior programmatic leader to own activation strategy and oversee a team responsible for delivering best-in-class campaigns across DSPs. You will direct Managers and Specialists on setup, optimization, and reporting, while shaping audience segmentation and bidding strategies to meet client objectives.

You will collaborate with the Director to refine processes, present strategic media plans, and ensure alignment with broader commerce goals.

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written).
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute campaigns across DSPs.
• Direct and train Managers and Specialists on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and activation plans based on client objectives.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance.
• Create and present strategic media plans and align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading teams in executing tactics.

Skills

Programmatic advertising

Tools

The Trade Desk

DV360

Amazon DSP

Excel

Job description

Publicis Commerce is seeking a senior programmatic leader to own activation strategy and oversee a team responsible for delivering best-in-class campaigns across DSPs. You will direct Managers and Specialists on setup, optimization, and reporting, while shaping audience segmentation and bidding strategies to meet client objectives.

You will collaborate with the Director to refine processes, present strategic media plans, and ensure alignment with broader commerce goals.