Senior Programmatic Manager — Lead DSP Campaigns (Hybrid)

Publicis Commerce; Atlanta (GA); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption assistance

Employee assistance

Tuition assistance

Paid time off

Flexible working

Work Your World

Matching gifts

BRGs

Job summary

Publicis Commerce is seeking a Senior Manager, Programmatic to lead activation across The Trade Desk, DV360, Amazon DSP, and other DSPs. The role requires 5+ years in programmatic advertising and a hands-on, strategic approach to media planning, optimization, and reporting.

Hybrid work eligible for those near Atlanta, Chicago, or New York. The successful candidate will mentor Managers and Specialists, develop audience strategies, and collaborate with senior leaders to align with client

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self-starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best‑in‑class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands‑on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

Skills

Programmatic Advertising

DSP Platforms

Leadership

Stakeholder Communication

Excel

Campaign Optimization

Audience Targeting

Strategic Thinking

Mentoring

Client Presentations

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Publicis Commerce is seeking a Senior Manager, Programmatic to lead activation across The Trade Desk, DV360, Amazon DSP, and other DSPs. The role requires 5+ years in programmatic advertising and a hands-on, strategic approach to media planning, optimization, and reporting.

Hybrid work eligible for those near Atlanta, Chicago, or New York. The successful candidate will mentor Managers and Specialists, develop audience strategies, and collaborate with senior leaders to align with client