Senior Programmatic Lead: DSP Strategy

Publicis Groupe ANZ; New York (NY); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid family care

Flexible working arrangements

Work Your World program

Job summary

Publicis Commerce is seeking a Senior Manager, Programmatic to own and optimize programmatic media activation across DSPs. You will lead a team, mentor managers and specialists, and collaborate with senior leaders to align with client objectives and commerce goals.

Ideal candidates bring 5+ years in programmatic advertising, hands-on DSP experience, and strong storytelling for client presentations. This hybrid role requires proximity to NY/Atlanta/Chicago offices and offers comprehensive

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on experience with DSP platforms such as The Trade Desk, DV360, Amazon DSP, or similar.
• Confident presenter and persuasive communicator (verbal and written).
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self-starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute campaigns across DSPs.
• Direct and train Managers and Specialists on setup, management, optimization, and reporting of programmatic campaigns.
• Lead audience segmentation, inventory selection, bidding strategies, and refine activation plans based on client objectives.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations across platforms and clients.
• Create and present strategic media plans and align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations while leading teams.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow and training.
• Deliver high-quality insights and strategic recommendations based on client objectives and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager.

Skills

Programmatic advertising

Presentation skills

Leadership

Excel

Campaign optimization

Audience targeting

Attention to detail

Self-motivation

Strategic thinking

Team collaboration

People management

Storytelling

Independent worker

Client management

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Publicis Commerce is seeking a Senior Manager, Programmatic to own and optimize programmatic media activation across DSPs. You will lead a team, mentor managers and specialists, and collaborate with senior leaders to align with client objectives and commerce goals.

Ideal candidates bring 5+ years in programmatic advertising, hands-on DSP experience, and strong storytelling for client presentations. This hybrid role requires proximity to NY/Atlanta/Chicago offices and offers comprehensive