Senior Programmatic Lead — Hybrid, Data-Driven Growth

Publicis Health Media; New York (NY); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k) plan

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in New York is seeking an Associate Director, Programmatic to lead programmatic buying strategies and mentor a team of specialists. You will translate client goals into data-driven campaigns and collaborate with cross-functional teams to optimize performance.

In this hybrid role, you will guide best practices, manage resources to meet client expectations, and report on campaign results. Strong leadership, analytical skills, and knowledge of DSPs/DMPs are essential.

Qualifications

• 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including DSPs, DMPs, and other relevant technologies.
• Advanced proficiency in Excel for data analysis and reporting.
• Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
• Experience mentoring programmatic teams and guiding career development.
• Project management skills with multiple campaigns and deadlines.
• Experience creating impactful PowerPoint presentations and presenting to clients/partners.
• Collaborative mindset across cross-functional teams (media, creative, analytics).
• Awareness of trends in programmatic and digital media and applying them strategically.

Responsibilities

• Lead and mentor a team of managers and associates on programmatic strategies, optimization techniques, and campaign execution.
• Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
• Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
• Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
• Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
• Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
• Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
• Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
• Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

Skills

Programmatic buying

Campaign management

Optimization

Data analysis

Client presentations

Team leadership

Cross-functional collaboration

Forecasting resources

Tools

DSPs

DMPs

Excel

PowerPoint

Job description

Publicis Health Media in New York is seeking an Associate Director, Programmatic to lead programmatic buying strategies and mentor a team of specialists. You will translate client goals into data-driven campaigns and collaborate with cross-functional teams to optimize performance.

In this hybrid role, you will guide best practices, manage resources to meet client expectations, and report on campaign results. Strong leadership, analytical skills, and knowledge of DSPs/DMPs are essential.