Senior Manager, Partner Marketing
A-LIGN Compliance and Security, Inc.
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Job summary
A-LIGN Compliance and Security, Inc. seeks a Senior Manager, Partner Marketing to plan and execute global partner programs across GRC, MSP, US Federal, technology and alliances.
You will lead a small team, drive end-to-end campaigns, and measure impact on pipeline with cross-functional partners. This hands-on role requires 7+ years in B2B marketing, 2+ years in people management, and strong experience with Salesforce and marketing automation platforms.
Qualifications
- Bachelor's degree in marketing, communications, business, or related field; MBA preferred
- 7+ years of B2B marketing experience, including 3+ years in partner, channel, or alliance marketing within SaaS, cybersecurity, or professional services; GRC, compliance, or US Federal partner marketing experience preferred.
- 2+ years of people management experience with a track record of coaching and developing marketing team members.
- Proven success executing partner marketing campaigns and programs that deliver measurable partner-sourced and partner-influenced pipeline.
- Experience managing a marketing program budget and tracking ROI; experience with MDF and co-marketing programs preferred.
- Hands-on experience across multiple partner types, with depth in referral and channel partners and marketing to, through, and with partners.
- Advanced proficiency in Salesforce and marketing automation platforms (e.g., HubSpot, Marketo); experience with PRM tools and partner attribution preferred.
- Experience with Asana or other project management tools.
Responsibilities
- Build and execute the annual partner marketing plan with targets for the program across GRC, MSP, US Federal, technology and alliance partners.
- Own the day-to-day marketing execution of the partner program relaunch, including launch campaigns, partner communications, and enablement content.
- Plan and deliver marketing support for the new reseller motion, including reseller campaigns and co-branded assets.
- Manage relationships and joint plans for key partners, coordinating with partner marketing teams to support shared pipeline goals.
- Oversee the partner marketing program budget, track spend by partner, and optimize allocations; roll out MDF programs as the program matures.
- Create and maintain partner marketing campaign playbooks, asset libraries, and enablement toolkits.
- Track and report partner marketing performance and ROI; deliver regular performance updates to Marketing leadership.
- Align with Partnerships, Sales, and CAMs to support referral, co-sell, and reseller motions and provide marketing insights.
- Collaborate with Product Marketing and Brand to ensure consistent partner positioning and messaging.
- Work with Field Marketing on events and experiences with partners to drive measurable pipeline.
- Lead a team of two to three partner marketing direct reports, coaching and developing them while owning relationships for key partners.
Skills
Education
Tools
Job description
The Senior Manager, Partner Marketing will plan and execute A‑LIGN’s global partner marketing programs, helping scale the measurable engine for pipeline and revenue through our partner ecosystem.
This is a hands‑on, player‑coach role for a marketer who can turn strategy into action, run programs end‑to‑end, and lead a team of two to three marketers who each own the relationships and programs for an assigned set of partners, while personally owning the relationships and programs for a set of key partners.
You will execute partner marketing for A‑LIGN’s GRC, MSP, US Federal, technology, and alliance partner ecosystem, supporting the relaunch of the A‑LIGN partner program and the new reseller motion, working closely with Marketing, Partnerships, and Sales to deliver against priorities set by Marketing leadership and Partnerships and to measure and report on program contribution to pipeline.
Senior Vice President, Marketing Pay Classification Full-Time, Exempt
Build and execute A‑LIGN’s annual partner marketing plan in collaboration with Partnerships and against the targets set for the program, translating priorities into campaigns, timelines, and KPIs across GRC, MSP, and US Federal referral partners, technology and alliance partners, and the emerging reseller program.
Own the day‑to‑day marketing execution of the A‑LIGN partner program relaunch in close coordination with Partnerships, including launch campaigns, partner communications, and enablement content.
Plan and deliver marketing support for the new reseller motion, including reseller‑specific campaigns, co‑branded assets, and enablement content.
Own the marketing relationships, joint plans, and activities for an assigned set of A‑LIGN’s key GRC, MSP, Federal, technology and alliance partners, building strong working relationships with partner marketing teams and executing joint marketing plans that support shared pipeline goals.
Manage the partner marketing program budget day to day against the plan set by the SVP, Marketing, tracking spend and performance by partner and program and recommending reallocation to leadership; support the rollout of co‑marketing or market development fund (MDF) programs as the program matures.
Build and maintain partner marketing campaign playbooks, co‑branded asset libraries, and enablement toolkits aligned to the program structure owned by Partnerships, driving consistency and speed across the partner ecosystem.
Track and report on partner marketing performance; measure program contribution to the partner‑sourced and partner‑influenced pipeline targets owned by Sales and Partnerships and to partner activation and engagement goals, and deliver regular performance and ROI reporting to Marketing leadership.
Align with Partnerships, Sales, and Channel Account Managers (CAMs) to align marketing to referral, co‑sell, and reseller motions, contributing partner marketing insights to pipeline reviews and quarterly business reviews.
Collaborate with Product Marketing, Corporate Marketing, Demand Generation, Field Marketing, and Brand to ensure consistent partner positioning, messaging, and joint solution narratives.
Work with Field Marketing to execute in‑person and digital buyer‑facing events and experiences with partners that drive measurable pipeline.
Plan and execute in‑person and digital partner‑facing events and experiences, from webinars and thought leadership programs to partner summits and networking experiences, that deepen relationships and drive measurable outcomes, directly executing activities for the partners this role owns and leading the team in executing activities for their assigned partners.
Manage, coach, and develop a team of two to three partner marketing direct reports, setting priorities, reviewing plans and results, and holding them accountable for the partners and programs each is assigned, while personally owning the relationships and programs for a set of key partners; coordinate agency and vendor support as needed.
- Education: Bachelor's degree in marketing, communications, business, or related field; MBA preferred
- Experience: 7+ years of B2B marketing experience, including 3+ years in partner, channel, or alliance marketing within SaaS, cybersecurity, or professional services; GRC, compliance, or US Federal partner marketing experience preferred.
- Experience: 2+ years of people management experience, with a track record of coaching and developing marketing team members.
- Proven success executing partner marketing campaigns and programs that deliver measurable partner‑sourced and partner‑influenced pipeline.
- Experience managing a marketing program budget and tracking ROI; experience with MDF and co‑marketing programs preferred.
- Hands‑on experience across multiple partner types, with depth in referral and channel partners (such as consultancies and MSPs) and working experience with technology and alliance partners, including marketing to, through, and with partners.
- Advanced proficiency in Salesforce and marketing automation platforms (e.g., HubSpot, Marketo); experience with partner relationship management (PRM) tools and partner attribution preferred.
- Experience with Asana or other project management tools.
- Execution‑focused marketer who connects partner marketing programs to business outcomes, balancing near‑term pipeline impact with longer‑term partner growth.
- Strong relationship builder: earns credibility with partner and internal stakeholders and influences outcomes without direct authority.
- Data‑driven and accountable: tracks clear KPIs, uses performance insights to optimize programs, and focuses on outcomes, not activities.
- Hands‑on people manager who coaches and develops team members while staying close to the work.
- Exceptional written and verbal communicator, comfortable presenting program plans and results to leadership and partner audiences.
- Highly organized operator who manages multiple partners, campaigns, and workstreams simultaneously with strong attention to detail.
- Comfortable working across time zones and regions in a fast‑paced, high‑growth, global environment.
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- EAP - Employee Assistance Program
- Pet Insurance
- 401(k) Plan with Employer Matching
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Personalized Career Coaching
- Generous Paid Time Off
- Paid Office Closure December 25-January 1
- Vacation Bonus
- Summer Hours
A‑LIGN is the leading provider of high‑quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A‑LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI.
A‑LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor.
To learn more, visit a-lign.com.
A‑LIGN is a leading provider of high‑quality, efficient cybersecurity compliance programs. We help global organizations take a strategic approach to mitigating risk. By combining the expertise of our people with a powerful technology platform, we help our clients protect against future threats and build lasting customer confidence.
As a top-tier global assessor, we provide the people, process, and technology necessary for organizations to navigate the complexities of the modern security landscape.
The A‑LIGN Difference
We believe our mission starts with an investment in our people. We provide opportunities to elevate their careers and reach full potential.
Our culture is defined by a commitment to continuous growth supported by our core values: Innovate Constantly, Commit to Quality, Do the Right Thing Always, and Be All in.
We empower our team members with:
- Personalized career coaching and leadership opportunities designed to support professional development
- Generous PTO plan, shortened summer hours, and annual paid office closure from December 25 to January 1
- Competitive compensation plans and certification reimbursement
- Additional financial incentives such as comprehensive health insurance plans, home office reimbursement, and more
Ready to work with a world‑class team and reach your full potential? Review all of our available career opportunities and we can start the conversation.
A‑LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply.
The personal data you provide to us is processed by A‑LIGN and the relevant A‑LIGN entity. Your personal data is shared with employees of A‑LIGN. You have the right to obtain information about the processing of your personal data. In addition, you have the right to correct, to block, and to delete your data in accordance with the local laws and regulations. For more information regarding the collection and processing of your personal data, including the relevant retention periods, you can visit A‑LIGN’s Job Ads Privacy Policy.
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