Senior Manager of Marketing Strategy

Formlabs; Somerville (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Formlabs in Somerville, MA seeks a Senior Manager, Marketing Strategy to drive data-driven decision making and optimize growth-focused marketing. You will define customer segments, size markets, and build the business case for where to grow next.

You will own execution of winning segments, structure analyses, and develop data-driven models to guide real decisions. Collaborate with senior leaders to align on strategy and outcomes.

Qualifications

• 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant or scaling a business from 1 to 10.
• Experience using AI tools in daily work with a growth mindset.
• Strong ability to structure analysis and build data-driven models.
• Experience in industry research and customer segmentation.

Responsibilities

• Define customer segments and size markets to decide where Formlabs should grow next.
• Build the business case for how to win a segment, then own the execution and delivery.
• Structure analysis and build data-driven models that guide real decisions.
• Partner with senior leaders across the business to drive alignment.

Skills

Customer segmentation

Data analytics

AI tools

Data visualization

Tools

GBQ/SQL

DataStudio/Looker

Job description

• We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives
• This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment to deliver results
• Define customer segments and size markets to decide where Formlabs should grow next
• Build the business case for how to win a segment, then own the execution and delivery
• Structure analysis and build data-driven models that guide real decisions
• Partner with senior leaders across the business to drive alignment

Have an ownership mentality and get things doneAre able to structure analysis & build data-driven modelsExperience working with executive leaders and are willing to debate and push back3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10Use AI tools fluently in your daily work, held to the same quality bar as your ownExperience in industry research and customer segmentationHave a growth mindset. Don't mind trying new ideas and learn fastMBA preferred, not requiredEngineering, manufacturing or related experience is a big plusAre proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)Help us build an inclusive community that will change the face of 3D printing