Senior Manager of Digital Strategy

Formlabs; Somerville (MA); On-site; USD 140,000 - 180,000; Full time

Job summary

Formlabs in Somerville, MA is seeking a Senior Manager, Digital Strategy to lead lifecycle marketing across the customer journey. You will own campaigns that move prospects to loyal customers, coordinating with product, creative, support, and sales.

You will design engaging programs across web and email, leveraging data to drive retention, engagement, and lifetime value, while testing and optimizing initiatives for impact.

Qualifications

• Strong analytical or technical skills.
• Exceptional written and verbal communication skills.
• Deep understanding of customer needs and a passion for creating exceptional experiences.
• Curiosity about customers, product, and technology.
• Creative mindset for innovative campaigns.
• Ability to translate data into actionable marketing strategies.
• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company.
• Bias for action and rapid execution.
• Experience with marketing email platforms and CRMs (Marketo, Klaviyo, Salesforce).

Responsibilities

• Own the customer lifecycle from prospecting to loyalty, acquisitions to retention.
• Develop and execute campaigns to drive engagement and purchases across web, email, and other channels.
• Design programs for key stages of the customer journey.
• Create content and resources to maximize product value, segmented by customer types and geos.
• Track, measure, and report retention and engagement metrics; identify improvement opportunities.
• Collaborate with product, creative, support, and sales to bring products to market and ensure a seamless customer experience.
• Test and optimize campaigns through A/B testing and data analysis.

Skills

Lifecycle marketing

Customer analytics

Campaign strategy

A/B testing

Data-driven decision making

Cross-functional collaboration

Time management

Tools

Marketo

Klaviyo

Salesforce

Google Analytics

BigQuery

Shopify

Job description

• We’re looking for a Senior Manager, Digital Strategy to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies


• As the Senior Manager, Digital Strategy, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction


• You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value


• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels


• Design programs for key stages of the customer journey


• Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed


• Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement


• Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product


• Test and optimize campaigns through A/B testing, data analysis, and customer feedback

Qualifications

• Strong analytical or technical skills


• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages


• A deep understanding of customer needs and a passion for creating exceptional experiences


• Strong curiosity about our customer base, product, and technology


• A creative mindset with a passion for designing innovative customer campaigns


• Strong ability to interpret data and translate insights into actionable marketing strategies


• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company


• Strong bias for action and ability to execute quickly


• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)

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