Senior Manager, Digital Strategy

Formlabs; Somerville (MA); Hybrid; USD 125,000 - 180,000; Full time

Benefits offered by this job

RSU equity

Healthcare coverage

401K plan

Parental leave

Sabbatical leave

On-site parking

Free 3D prints

Job summary

Formlabs, based in Somerville, MA, seeks a Senior Manager, Digital Strategy to lead marketing campaigns across web, email, and other channels, owning the customer lifecycle from prospect to advocate.

You will partner with product, creative, support, and sales to build journeys, craft content, and maximize lifetime value using data and insights. This is a fast-paced, innovative role with equity and comprehensive benefits.

Qualifications

• 8+ years in growth, customer, or lifecycle marketing as an analyst.
• Strong analytical or technical skills.
• Strong ability to interpret data and translate insights into marketing strategies.

Responsibilities

• Develop and execute campaigns to drive customer engagement and purchases across web, email, and other channels.
• Design programs for key stages of the customer journey.
• Develop content and resources that empower customers to maximize value of Formlabs products across segments and geos.
• Track, measure, and report retention and engagement metrics.
• Collaborate with product, creative, support, and sales teams to bring new products to market and launch campaigns.
• Test and optimize campaigns through A/B testing, data analysis, and feedback.

Skills

Growth marketing

Data analysis

Marketing analytics

Tools

Marketo

Klaviyo

Salesforce

Google Analytics

BigQuery

Shopify

Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands‑on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact:

We're looking for a Senior Manager, Digital Strategy to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

As the Senior Manager, Digital Strategy, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting‑edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value.

What You’ll Do:

• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
• Design programs for key stages of the customer journey
• Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
• Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
• Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
• Test and optimize campaigns through A/B testing, data analysis, and customer feedback.

About You:

• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
• Strong analytical or technical skills
• Strong ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly
• Strong curiosity about our customer base, product, and technology
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)

Why Join Us?

Be part of an innovative company at the forefront of the 3D printing industry.

Collaborate with a team of passionate, driven professionals in a fast‑paced environment.

Enjoy a culture that values creativity, learning, and delivering excellence.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on‑site parking & pre-tax commuter benefits
• Healthy on‑site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is:$125,000—$180,000 USD