Senior Manager, Markets Creative Strategy

Content Creators; New York (NY); On-site; USD 96,000 - 110,000; Full time

Job summary

Fanatics Betting & Gaming (FBG) seeks a Senior Manager, Performance Creative Strategy to shape priority areas, audiences and learning agendas for Markets performance creative. You will translate insights into briefs, partner with OSB teams, and drive test-led improvements across acquisition, engagement and retention.

Reporting to the Senior Director, you’ll deliver a six-month engagement with a cadence of briefs, tests and readouts, while enabling learnings to travel across products and

Qualifications

• 5+ years in creative strategy or brand strategy, preferably in D2C, mobile app, sports, gaming or entertainment.

Responsibilities

• Drive Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle.
• Build and maintain the Markets creative variation framework.
• Translate objectives and insights into briefs for the internal creative team.
• Own the Markets testing agenda and cadence; define success criteria.
• Run high-velocity testing across hooks, formats, offers and creators.

Skills

Creative strategy

Hook-led creative

Platform-native creative

Creative testing program

Analytical skills

Storytelling & writing

Cross-functional collaboration

Fast ramp-up

Travel willingness

Job description

Fanatics Betting & Gaming (FBG) seeks a Senior Manager, Performance Creative Strategy to shape priority areas, audiences and learning agendas for Markets performance creative. You will translate insights into briefs, partner with OSB teams, and drive test-led improvements across acquisition, engagement and retention.

Reporting to the Senior Director, you’ll deliver a six-month engagement with a cadence of briefs, tests and readouts, while enabling learnings to travel across products and