Senior Performance Creative Strategy Lead – Markets (Remote)

Fanatics; Tampa (FL); Remote; USD 96,000 - 110,000; Full time

Job summary

Fanatics Markets is seeking a Senior Manager, Performance Creative Strategy to shape the strategic priorities for Markets performance creative across paid social, app networks and more. This remote, fixed-term role reports to the Senior Director and focuses on insights-driven briefs and rapid testing.

You will translate fan insight into briefs, own the testing agenda, collaborate with media and analytics, and build a library of learnings to inform future campaigns.

Qualifications

• 5+ years of experience in creative strategy, performance creative or brand strategy.
• Portfolio demonstrating hook-led, insight-driven creative and performance results.
• Knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC formats.
• Hands-on experience running creative testing programs at volume.
• Strong analytical skills with ability to read performance data and translate into recommendations.
• Excellent storytelling and writing skills; ability to craft campaign narratives and performance readouts.
• Experience working across matrixed teams and influencing work you don't directly own.

Responsibilities

• Drive the Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with priorities and brand positioning.
• Build and maintain the Markets creative variation framework and mapping.
• Translate objectives and insights into briefs for internal teams, including messaging territories and iteration briefs.
• Own the Markets testing agenda and define what to learn and how to measure success.
• Run a high-velocity testing program across hooks, formats, offers and creators.
• Collaborate with Media and Analytics to track performance and learnings.
• Write concise test readouts and maintain a library of what works for Markets audiences.
• Identify performance opportunities to support creative briefs across channels.
• Ensure creative requirements are clear before development with Brand, Marketing and Creative Studio.

Skills

creative strategy

performance creative

brand strategy

hook-led creative

platform-native creative

UGC formats

analytical skills

storytelling

writing skills

cross-functional experience

Job description

Fanatics Markets is seeking a Senior Manager, Performance Creative Strategy to shape the strategic priorities for Markets performance creative across paid social, app networks and more. This remote, fixed-term role reports to the Senior Director and focuses on insights-driven briefs and rapid testing.

You will translate fan insight into briefs, own the testing agenda, collaborate with media and analytics, and build a library of learnings to inform future campaigns.