Senior Creative Lead: Brand & Performance Campaigns

Fanatics; Washington (District of Columbia); Remote; USD 97,000 - 120,000; Full time

Job summary

Fanatics is seeking a true hybrid creative leader to take briefs from blank page to finished work across social, performance, CRM, display, OOH and in-product. You'll craft bold, authentic messaging and develop multiple routes per brief with clear rationale.

You’ll collaborate with design, motion, and production teams and external partners, delivering campaigns that resonate while ensuring compliance in regulated categories. Strong CRM and lifecycle experience is a plus.

Qualifications

• 5+ years in a creative role as an art director with strong writing or a copywriter with strong visual skills.
• Portfolio of concept-led work alongside high-volume executional work.
• Deep understanding of how visual, copy and brand work together to create ads.
• Natural feel for culture, disruption and what makes people stop scrolling.
• Ability to take feedback, sharpen ideas and move fast while keeping craft.
• Curiosity about AI image, video and copy tools with good judgment on when to use them.
• Experience in iGaming, sports betting, entertainment or another regulated category.
• Experience writing for CRM and lifecycle.

Responsibilities

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a bold, authentic voice while staying on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights and treat testing as a creative tool.
• Work with design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, coordinating with Legal and Compliance on disclaimers and responsible gaming messaging.

Skills

Art direction

Copywriting

Brand storytelling

Visual design

Creative leadership

Job description

Fanatics is seeking a true hybrid creative leader to take briefs from blank page to finished work across social, performance, CRM, display, OOH and in-product. You'll craft bold, authentic messaging and develop multiple routes per brief with clear rationale.

You’ll collaborate with design, motion, and production teams and external partners, delivering campaigns that resonate while ensuring compliance in regulated categories. Strong CRM and lifecycle experience is a plus.