Senior Manager: Performance Creative Strategy (Remote)

Fanatics Inc.; New York, Denver (NY, CO); Remote; USD 96,000 - 110,000; Part time

Job summary

Fanatics Inc. is seeking a Senior Manager, Performance Creative Strategy for Fanatics Markets.

This remote six-month contract role reports to the Senior Director, Performance Creative & GTM and focuses on shaping strategic priorities and learning agendas behind performance creative for Markets. You will translate fan insights into briefs, oversee a high-velocity testing program across paid social and app networks, and partner with Media, Analytics and the Creative Studio to drive results and

Qualifications

• 5+ years of experience in creative strategy, performance creative or brand strategy.
• Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks.
• Hands-on experience running creative testing programs at volume.
• Excellent storytelling and writing skills.
• Experience working across matrixed teams and influencing work you don't directly own.

Responsibilities

• Drive the Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
• Build and maintain the Markets creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and fan insight into clear, inspiring briefs for the internal creative team, including messaging territories, hook hypotheses, angles and iteration briefs.
• Own the Markets testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Run a high-velocity testing program across hooks, openers, formats, offers and creators, improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Markets audiences, shared with the OSB team so learnings travel across both products.
• Identify performance territories, audience tensions and messaging opportunities to support creative briefs.
• Support brand and full-funnel campaign briefs with clear performance requirements, working with Integrated Marketing and Media so channel, audience, format and measurement needs are set before creative development begins.
• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
• Source fan insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
• Contribute a strong performance POV to creative insight sessions and brainstorms, working closely with the Creative Studio.
• Share performance learnings and recommendations in GTM forums and monthly reviews.

Skills

Creative strategy

Performance creative

Brand strategy

Analytical skills

Storytelling and writing

Cross-functional collaboration

Tools

Meta Ads

TikTok Ads

YouTube Ads

Snap Ads

App networks

Job description

Fanatics Inc. is seeking a Senior Manager, Performance Creative Strategy for Fanatics Markets.

This remote six-month contract role reports to the Senior Director, Performance Creative & GTM and focuses on shaping strategic priorities and learning agendas behind performance creative for Markets. You will translate fan insights into briefs, oversee a high-velocity testing program across paid social and app networks, and partner with Media, Analytics and the Creative Studio to drive results and