Senior Performance Marketing Manager

Icatalyft; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Icatalyft is seeking a Senior Performance Marketing Manager to lead performance strategy and media buying across iGaming brands. You will design and scale multi-channel funnels that turn media spend into profitable players and leads.

You will manage six- to seven-figure monthly budgets, drive CPA and ROAS targets, and mentor junior buyers while staying ahead of policy changes and compliance.

Qualifications

• 5+ years in performance marketing with multi-channel growth in high-velocity verticals.
• Hands-on experience with at least three channels (e.g., Meta, Google, TikTok) including optimization.
• Strong analytics and ability to turn data into strategy and actions.
• Experience building testing programs and scaling winners across brands.

Responsibilities

• Own performance strategy and media buying across paid social, search, display, native, programmatic and affiliates.
• Architect full-funnel journeys to drive deposits and long-term LTV.
• Plan and manage six- and seven-figure monthly budgets toward CPA/ROAS targets.
• Lead testing roadmaps and scale learnings into scalable playbooks.
• Collaborate with client stakeholders to align acquisition, retention and reactivation.
• Refine tracking, attribution, and dashboards with analytics teams.
• Develop channel mix and market entry strategies for new brands/geos.
• Identify underpriced traffic and negotiate deals to improve unit economics.
• Ensure campaigns comply with regulatory and responsible gaming rules.
• Prepare performance reports and strategic recommendations for senior stakeholders.
• Mentor junior buyers and stay ahead of platform changes.

Skills

Paid media

Analytics

A/B testing

Budget management

Client-facing

Tools

Meta Ads

Google Ads

TikTok Ads

Programmatic

Affiliate networks

Job description

As Senior Performance Marketing Manager, you will lead performance strategy and media buying across a portfolio of iGaming, online casino and betting brands. You will design and scale multi-channel, multi-market funnels that turn media investment into profitable, high-value players and leads.

Key responsibilities

• Own performance strategy and media buying across paid social, search, display, native, programmatic and affiliates for multiple iGaming and casino clients.
• Architect full-funnel, multi-touch customer journeys that combine paid, organic, brand and promotional campaigns to drive high-quality first-time deposits and long-term LTV.
• Plan, allocate and actively manage six- and seven-figure monthly budgets across brands, markets and channels, optimizing toward CPA, ROAS and player value targets.
• Lead advanced testing roadmaps (audiences, creatives, offers, landing pages, funnels) and systematize learnings into playbooks that can scale across the client portfolio.
• Collaborate with client stakeholders, brand, CRM and content teams to align acquisition, retention and reactivation into one cohesive growth strategy per brand.
• Work with analytics and BI to refine tracking, attribution, and dashboards, ensuring decisions are grounded in reliable data across devices and markets.
• Develop channel mix and market entry strategies for new brands/geo launches, quickly validating new traffic sources and creative formats in high-risk verticals.
• Proactively identify underpriced traffic, new networks and partnerships (incl. affiliates and media owners) and negotiate deals that improve unit economics for clients.
• Ensure all campaigns operate within regulatory, compliance and responsible gaming frameworks for relevant jurisdictions and platforms.
• Prepare clear, story-driven performance reports and strategic recommendations for senior client stakeholders, positioning the agency as a high-impact growth partner.
• Mentor and upskill junior media buyers and specialists, fostering a performance culture built on curiosity, accountability and rapid experimentation.
• Stay ahead of platform changes, privacy updates and iGaming advertising policies, translating them into practical opportunities and risk mitigation for clients.

Ideal candidate profile

• 5+ years in performance marketing with proven success scaling multi-channel paid acquisition in iGaming, betting, casino or similarly high-velocity, high-risk verticals.
• Deep hands-on expertise in at least three of: Meta, Google Ads, TikTok, programmatic, native, push/pops and affiliate traffic, including media buying, optimization and creative testing.
• Strong analytical mindset: fluent in funnels, cohorts, LTV, CAC/CPA, ROAS and cross-channel attribution, comfortable turning messy data into clear decisions and next steps.
• Demonstrated experience building structured testing programs and scaling winners across multiple brands, markets and languages in an agency or multi-brand environment.
• Solid understanding of iGaming compliance, geo restrictions, KYC/AML considerations and responsible gaming requirements across key markets.
• Entrepreneurial, hands-on operator who thrives in a fast-moving agency setting, enjoys ownership, and is motivated by hitting ambitious growth and profitability targets.
• Bonus points if the candidate is a confident client-facing communicator who can challenge briefs, educate stakeholders and translate complex performance insights into simple, commercial narratives.