Senior Manager IoT Marketing

Vodafone; Oregon; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Parental leave

Paid time off

Job summary

Vodafone IoT US Inc. seeks a Senior Manager, IoT Marketing to lead regional marketing for the US market. You will align regional plans with global marketing, work with the regional Head of Sales, and drive demand generation across market segments.

Initiative, collaboration, and strong communications are essential as you shape external messaging and enable sales with compelling content and campaigns. This role follows a global IoT strategy and supports growth on the East Coast.

Qualifications

• Marketing strategy development and execution for IoT solutions.
• Experience in international B2B marketing environments.
• Strong external communications and demand generation.
• Fluent English; additional languages a plus.

Responsibilities

• Define and execute regional IoT marketing strategy with regional Head of Sales and stakeholders.
• Lead field marketing across the US with local teams.
• Manage local budget and plan for external communications to drive revenue and awareness.
• Develop relationships with stakeholders inside Vodafone and with international teams.
• Create demand generation activities to grow IoT Managed Connectivity pipelines.
• Support sales with consistent messaging and tools for regional launches.
• Identify local stories and spokespeople for PR in collaboration with global IoT.
• Support digital strategy and content generation for social media to grow followers.

Skills

Marketing strategy

B2B marketing

Regional marketing

Lead generation

Stakeholder management

Communication

Education

Marketing degree / qualification

Job description

Join Us

At Vodafone, we're not just shaping the future of connectivity for our customers - we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. Joining Vodafone IoT's team means being part of a growing, purpose-driven organization at the forefront of innovation. Our teams are made up of curious minds, problem-solvers, and forward-thinkers across the world who thrive in a collaborative, high-performing, inclusive environment. With a diverse and dynamic team, we are driving innovation in the IoT industry to create a smarter and more connected world.

Role Detail

Position Title: Senior Manager, IoT Marketing

Location: New York, NJ area preferred, (East coast) USA

Company: Vodafone IoT US Inc.

Role Purpose

To lead and execute the regional marketing plan for Vodafone IoT business in the US, Deliver effective external communications at a local and regional level to increase revenue and awareness of IoT across all market segments. Engage with customers and reseller channels to establish Vodafone IoT as a market leader in the region.

Key Accountabilities

• Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies.
• Lead field marketing efforts across the US with local stakeholders
• Apply local marketing budget and plan for effective external communication, helping to drive revenue and awareness across all market segments
• Build relationships with key stakeholders internally and with Vodafone Business International to drive awareness and create demand
• Define and execute demand generation activities that support pipeline growth for IoT Managed Connectivity
• Supporting sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
• Identify suitable local stories and spokesperson opportunities to share through PR and work with global IoT team to execute
• Support digital strategy and content generation for social media, aimed at increasing engagement and number of followers

Core competencies, knowledge and experience

• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels
• Ability to deliver world class marketing communications that drives awareness and generates demand for Vodafone's IoT offering
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time.
• Ability to provide feedback and effect change for process improvement and optimisation.
• Able to identify and elevate key issues requiring corrective action - in support of stakeholder projects.
• Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence regional customers, channels and partners.

Must have technical / professional qualifications

• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record
• Experience in developing and implementing Marketing Communications strategies in an international B2B environment
• Experience with solutions marketing
• Fluent in English, additional languages (Spanish, French) are a plus

Compensation Range

For this role, salary is expressed as Total Target Compensation (TTC = base salary + discretionary bonus). This role's base salary range is $110 - $140K / yr. Our recruiter will share additional details with you regarding the calculation of the discretionary bonus in regards to TTC.The pay will be based on various factors, such as the candidate's qualifications, relevant experience, knowledge, skills and abilities.

Additional Benefits

• Annual leave: 17 days + 9 national holidays
• Public Service: 2 days/year
• Comprehensive medical, dental, vision, life insurance, and disability benefits; Access to free health assessments
• Pregnancy/Parental leave: 16 weeks fully paid, followed by 24 weeks return to work transition for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Retirement/401(k): 1:1 matching from Vodafone up to 6% of your contribution
• Additional discounts: Fitness Allowance
• Career development and training opportunities

Who We Are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

At Vodafone, we recognize that connecting people through information technology is a better world. If we require any reasonable adjustments or have an accessibility request as part of recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.

Application Guidance

Employment eligibility to work with Vodafone in the United States is required as the company will not pursue visa and/or work authorization sponsorship for this position.

Equal Opportunity Employer

We recognize and celebrate the importance of diversity and inclusivity in our workplace so that we are as diverse as the customers and communities we serve. We are an equal opportunity employer and value diversity at our company. We do not tolerate any form of discrimination especially related to but not limited to race, color, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, nationality, indigenous status, medical condition, social origin, cultural background, social or marital status.