Senior Manager IoT Marketing

Vodafone; Mountain Home (AR); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Annual leave inclusion with holidays

Comprehensive medical, dental, vision,

Retirement/401(k) matching up to 6%

Career development opportunities

Job summary

Vodafone IoT US Inc. is seeking a Senior Manager, IoT Marketing to lead the regional marketing plan for the US market, coordinating with regional sales and local stakeholders to increase revenue and awareness of IoT across market segments.

You will drive regional strategy, demand generation, and external communications, collaborating with global IoT teams to position Vodafone IoT as a market leader in the US.

Qualifications

• Must have experience leading marketing strategies for complex solutions in international B2B environments.
• Proven ability to drive awareness and generate demand for IoT offerings.
• Strong communication, planning and execution skills in a fast-paced setting.

Responsibilities

• Define and execute the regional marketing strategy for the IoT business in the US.
• Lead field marketing efforts across the US with local stakeholders.
• Apply local marketing budget and plan for effective external communication and demand creation.
• Build relationships with internal stakeholders and Vodafone Business International.
• Define and execute demand generation activities to grow the IoT Managed Connectivity pipeline.
• Support sales by delivering consistent messaging and content to partners and customers.
• Identify local stories and spokesperson opportunities for PR with the global IoT team.
• Support digital strategy and content generation for social media to increase engagement.

Skills

Marketing leadership

International B2B marketing

Stakeholder management

Content & communications

Project management

Education

Marketing degree

Marketing qualification

Job description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Joining Vodafone IoT’s team means being part of a growing, purpose-driven organization at the forefront of innovation. Our teams are made up of curious minds, problem-solvers, and forward-thinkers across the world who thrive in a collaborative, high-performing, inclusive environment. With a diverse and dynamic team, we are driving innovation in the IoT industry to create a smarter and more connected world.

Role Detail

Position Title: Senior Manager, IoT Marketing
Location: New York, NJ area preferred, (East coast) USA
Company: Vodafone IoT US Inc.

Role Purpose

To lead and execute the regional marketing plan for Vodafone IoT business in the US, Deliver effective external communications at a local and regional level to increase revenue and awareness of IoT across all market segments. Engage with customers and reseller channels to establish Vodafone IoT as a market leader in the region.

Key Accountabilities

• Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies.
• Lead field marketing efforts across the US with local stakeholders
• Apply local marketing budget and plan for effective external communication, helping to drive revenue and awareness across all market segments
• Build relationships with key stakeholders internally and with Vodafone Business International to drive awareness and create demand
• Define and execute demand generation activities that support pipeline growth for IoT Managed Connectivity
• Supporting sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
• Identify suitable local stories and spokesperson opportunities to share through PR and work with global IoT team to execute
• Support digital strategy and content generation for social media, aimed at increasing engagement and number of followers

Core competencies, knowledge and experience:

• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels
• Ability to deliver world class marketing communications that drives awareness and generates demand for Vodafone’s IoT offering
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time.
• Ability to provide feedback and effect change for process improvement and optimisation.
• Able to identify and elevate key issues requiring corrective action – in support of stakeholder projects.
• Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence regional customers, channels and partners.

Must have technical / professional qualifications:

• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record
• Experience in developing and implementing Marketing Communications strategies in an international B2B environment
• Experience with solutions marketing
• Fluent in English, additional languages (Spanish, French) are a plus

Compensation Range

For this role, salary is expressed as Total Target Compensation (TTC = base salary + discretionary bonus). This role's base salary range is $110 - $140K / yr. Our recruiter will share additional details with you regarding the calculation of the discretionary bonus in regards to TTC.
The pay will be based on various factors, such as the candidate’s qualifications, relevant experience, knowledge, skills and abilities.

Additional Benefits

• Annual leave: 17 days + 9 national holidays
• Public Service: 2 days/year
• Comprehensive medical, dental, vision, life insurance, and disability benefits; Access to free health assessments
• Pregnancy/Parental leave: 16 weeks fully paid, followed by 24 weeks return to work transition for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Retirement/401(k): 1:1 matching from Vodafone up to 6% of your contribution
• Additional discounts: Fitness Allowance
• Career development and training opportunities

Who We Are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Application Guidance

Employment eligibility to work with Vodafone in the United States is required as the company will not pursue visa and/or work authorization sponsorship for this position.

Equal Opportunity Employer

We recognize and celebrate the importance of diversity and inclusivity in our workplace so that we are as diverse as the customers and communities we serve. We are an equal opportunity employer and value diversity at our company. We do not tolerate any form of discrimination especially related to but not limited to race, color, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, nationality, indigenous status, medical condition, social origin, cultural background, social or marital status.