Senior Manager, Integrated Marketing — Digital & Delivery

7-Eleven, Inc; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

7-Eleven, Inc. is seeking a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead cross-functional marketing planning for digital ordering, loyalty, mobile apps, and delivery initiatives.

You will partner with Digital and Delivery teams to develop annual and quarterly campaigns, manage the integrated calendar, and translate business objectives into briefs across paid, owned, and earned channels. MBA preferred; strong analytics a must.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 7+ years in integrated marketing, planning, digital marketing, or customer engagement marketing.
• Proven success leading complex cross-functional initiatives and influencing stakeholders.
• Experience developing integrated campaigns across paid, owned, and earned channels.
• MBA or Master's degree preferred.
• Experience in convenience retail, QSR, restaurant, grocery, hospitality, or consumer-facing industries preferred.
• Experience supporting digital ordering, loyalty, mobile app, or delivery marketing initiatives preferred.

Responsibilities

• Develop annual and quarterly marketing plans that support Digital and Delivery growth objectives.
• Own the integrated marketing calendar, including promotions, product launches, seasonal campaigns, and key business initiatives.
• Prioritize marketing requests and align resources against business goals.
• Transform business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.
• Partner with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated customer programs.
• Align teams around clear priorities, timelines, deliverables, and success measures.
• Ensure marketing programs are executed consistently across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications.
• Create activation strategies that define target audiences, channel roles, key objectives, and measurement plans.
• Lead post-campaign reviews and recommend actionable improvements.
• Foster a test-and-learn culture through experimentation with offers, messaging, audience targeting, and channel strategies.

Skills

Integrated marketing

Marketing planning

Digital marketing

Customer engagement

Cross-functional leadership

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Communications

MBA or Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Tableau/Power BI

CRM platforms

Job description

7-Eleven, Inc. is seeking a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead cross-functional marketing planning for digital ordering, loyalty, mobile apps, and delivery initiatives.

You will partner with Digital and Delivery teams to develop annual and quarterly campaigns, manage the integrated calendar, and translate business objectives into briefs across paid, owned, and earned channels. MBA preferred; strong analytics a must.