Senior Manager, Integrated Marketing Planning - Digital & Delivery

my7elevenhr; Irving (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

7-Eleven is seeking a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead planning and coordination of marketing initiatives across digital ordering, loyalty, mobile apps, and delivery experiences.

You will own the annual/quarterly plans, manage the integrated calendar, and align stakeholders across Digital, Delivery, CRM, and operations to drive engagement, loyalty, and growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years in integrated marketing, marketing planning, digital marketing, or customer engagement.
• Experience leading cross-functional initiatives and influencing without authority.
• Experience across paid, owned, and earned channels and digital ordering/delivery contexts.
• MBA or Master’s degree preferred.

Responsibilities

• Lead strategic marketing planning for Digital & Delivery growth.
• Own integrated marketing calendar including promotions and launches.
• Collaborate with Digital Product, Loyalty/CRM, Operations, and Marketing teams.
• Define activation strategies, target audiences, and measurement plans.
• Partner with analytics to define KPIs and evaluate performance.

Skills

Integrated marketing planning

Cross-functional leadership

Digital marketing

CRM and loyalty programs

Analytics and measurement

Stakeholder management

Project management

Communication and storytelling

Education

Bachelor's degree in Marketing/Business/Communications

MBA or Master’s degree preferred

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

7‑Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer's first choice. 7‑Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

Drive the Future of Digital Growth

Are you passionate about creating marketing strategies that influence how millions of customers engage with digital ordering, loyalty programs, mobile apps, and delivery experiences? We're looking for a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead the planning and coordination of high-impact marketing initiatives that fuel customer engagement, drive sales, and accelerate business growth.

What You'll Do:

• Lead Strategic Marketing Planning

  Develop annual and quarterly marketing plans that support Digital and Delivery growth objectives.

  Own the integrated marketing calendar, including promotions, product launches, seasonal campaigns, and key business initiatives.

  Prioritize marketing requests and align resources against business goals.

  Transform business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.

• Drive Cross-Functional Excellence

  Serve as the primary marketing planning partner for Digital and Delivery stakeholders.

  Collaborate with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated customer programs.

  Align teams around clear priorities, timelines, deliverables, and success measures.

  Ensure marketing programs are executed consistently across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications.

• Deliver Customer-Centered Growth

  Create activation strategies that define target audiences, channel roles, key objectives, and measurement plans.

  Partner with business leaders to develop promotions, customer offers, platform enhancements, and growth initiatives.

  Help shape customer experiences that increase engagement, loyalty, and digital adoption.

• Turn Insights into Action

  Partner with Analytics and Customer Insights teams to define KPIs and measure performance.

  Evaluate campaign and customer data to identify opportunities for optimization and growth.

  Lead post-campaign reviews and recommend actionable improvements.

  Foster a test-and-learn culture through experimentation with offers, messaging, audience targeting, and channel strategies.

  Monitor consumer trends and emerging opportunities across digital commerce, loyalty, delivery, and customer engagement.

What You'll Bring:

• Education & Experience

  Bachelor's degree in Marketing, Business, Communications, or a related field.

  7+ years of progressive experience in integrated marketing, marketing planning, digital marketing, or customer engagement marketing.

  Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.

  Experience developing integrated campaigns across paid, owned, and earned channels.

  MBA or Master's degree preferred.

  Experience in convenience retail, QSR, restaurant, grocery, hospitality, or other consumer-facing industries preferred.

  Experience supporting digital ordering, loyalty, mobile app, or delivery marketing initiatives preferred.

• Skills & Expertise

  Strong understanding of digital commerce, delivery platforms, loyalty programs, CRM, mobile marketing, and customer lifecycle marketing.

  Experience with CRM, loyalty, marketing automation, and analytics platforms.

  Familiarity with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.

  Ability to translate analytics and customer insights into strategic marketing decisions.

  Exceptional communication, storytelling, presentation, and stakeholder management skills.

  Strong project management and organizational capabilities.

  Proven cross-functional leadership and influence skills.

  Ability to manage multiple priorities in a dynamic, fast-paced environment.

Why Join Us?

This is an opportunity to play a pivotal role in shaping the future of digital customer engagement. You'll work alongside talented teams, influence enterprise-wide initiatives, and help create marketing experiences that drive loyalty, growth, and innovation across digital and delivery channels.