Senior Manager, Integrated Marketing Planning - Digital & Delivery

SuperMom's LLC; Irving (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

7-Eleven in Irving, TX seeks a Senior Manager of Integrated Marketing Planning - Digital & Delivery to lead the development of annual and quarterly marketing plans for digital ordering, loyalty, mobile app, and delivery initiatives. You will coordinate cross-functional teams to ensure campaigns run across paid, owned, and earned channels.

The role requires 7+ years in integrated marketing, strong analytics, and the ability to translate insights into strategic plans.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• MBA or Master's degree preferred.
• 7+ years in integrated marketing, marketing planning, digital marketing or customer engagement marketing.
• Experience leading cross-functional initiatives and influencing stakeholders.

Responsibilities

• Develop annual and quarterly marketing plans for Digital and Delivery.
• Own the integrated marketing calendar including promotions, product launches, and campaigns.
• Collaborate with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated programs.
• Transform business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.
• Lead post-campaign reviews and recommend actionable improvements.
• Foster a test-and-learn culture with offers, messaging, and channel strategies.

Skills

Digital marketing

Marketing planning

CRM

Loyalty programs

Mobile marketing

Analytics

Cross-functional leadership

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

MBA or Master's degree preferred

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Senior Manager, Integrated Marketing Planning - Digital & DeliveryThis website stores cookies on your computer. These cookies are used to collect information about how you interact with our website. We use this information in order to improve and customize your browsing experience and for analytics about our visitors both on this website. To find out more, see our Privacy Policy.### Senior Manager, Integrated Marketing Planning - Digital & DeliveryApply: SSC Irving TX: Full time: Posted Today: R26\\_5452*7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to \"activate awesome\" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.***Drive the Future of Digital Growth**Are you passionate about creating marketing strategies that influence how millions of customers engage with digital ordering, loyalty programs, mobile apps, and delivery experiences? We're looking for a **Senior Manager, Integrated Marketing Planning - Digital & Delivery** to lead the planning and coordination of high-impact marketing initiatives that fuel customer engagement, drive sales, and accelerate business growth.In this highly visible role, you'll serve as the key marketing partner for Digital and Delivery teams, bringing together cross-functional stakeholders to develop seamless, customer-centric campaigns across paid, owned, and earned channels. If you thrive in a fast-paced environment, love turning insights into action, and enjoy influencing teams across an organization, we'd love to meet you.**What You'll Do:****Lead Strategic Marketing Planning*** Develop annual and quarterly marketing plans that support Digital and Delivery growth objectives.* Own the integrated marketing calendar, including promotions, product launches, seasonal campaigns, and key business initiatives.* Prioritize marketing requests and align resources against business goals.* Transform business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.**Drive Cross-Functional Excellence*** Serve as the primary marketing planning partner for Digital and Delivery stakeholders.* Collaborate with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated customer programs.* Align teams around clear priorities, timelines, deliverables, and success measures.* Ensure marketing programs are executed consistently across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications.**Deliver Customer-Centered Growth*** Create activation strategies that define target audiences, channel roles, key objectives, and measurement plans.* Partner with business leaders to develop promotions, customer offers, platform enhancements, and growth initiatives.* Help shape customer experiences that increase engagement, loyalty, and digital adoption.**Turn Insights into Action*** Partner with Analytics and Customer Insights teams to define KPIs and measure performance.* Evaluate campaign and customer data to identify opportunities for optimization and growth.* Lead post-campaign reviews and recommend actionable improvements.* Foster a test-and-learn culture through experimentation with offers, messaging, audience targeting, and channel strategies.* Monitor consumer trends and emerging opportunities across digital commerce, loyalty, delivery, and customer engagement.**What You'll Bring:****Education & Experience*** Bachelor's degree in Marketing, Business, Communications, or a related field.* 7+ years of progressive experience in integrated marketing, marketing planning, digital marketing, or customer engagement marketing.* Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.* Experience developing integrated campaigns across paid, owned, and earned channels.* MBA or Master's degree preferred.* Experience in convenience retail, QSR, restaurant, grocery, hospitality, or other consumer-facing industries preferred.* Experience supporting digital ordering, loyalty, mobile app, or delivery marketing initiatives preferred.**Skills & Expertise*** Strong understanding of digital commerce, delivery platforms, loyalty programs, CRM, mobile marketing, and customer lifecycle marketing.* Experience with CRM, loyalty, marketing automation, and analytics platforms.* Familiarity with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.* Ability to translate analytics and customer insights into strategic marketing decisions.* Exceptional communication, storytelling, presentation, and stakeholder management skills.* Strong project management and organizational capabilities.* Proven cross-functional leadership and influence skills.* Ability to manage multiple priorities in a dynamic, fast-paced environment.**Why Join Us?**This is an opportunity to play a pivotal role in shaping the future of digital customer engagement. You'll work alongside talented teams, influence enterprise-wide initiatives, and help create marketing experiences that drive loyalty, growth, and innovation across digital and delivery channels.**Ready to make an impact? Apply today and help redefine the customer journey.***If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.**For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this* link*.**For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this* link*.*