Integrated Marketing Lead – Food/QSR & Beverages

SuperMom's LLC; Irving (TX); Presencial; USD 120.000 - 170.000; Jornada completa

Descripción de la vacante

7-Eleven, Irving, TX, is seeking a Senior Manager, Integrated Marketing for Food/QSR, Proprietary Beverage & Merchandising. Lead strategic plans and cross-channel campaigns to drive growth in our food, beverage, and merchandising initiatives.

You will partner with analytics, CRM, media, and field teams to translate business goals into activation briefs, manage calendars, measure KPIs, and optimize campaigns across paid, owned and earned channels to maximize traffic, engagement and sales.

Formación

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive experience in integrated marketing, marketing planning, brand marketing, retail marketing, or customer engagement marketing.
• Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.
• Experience developing and executing integrated campaigns across paid, owned, and earned channels.
• Knowledge of CRM, loyalty, marketing automation, digital marketing, and analytics platforms.

Responsabilidades

• Lead the development and execution of integrated marketing plans supporting Food/QSR, Proprietary Beverage, and Merchandising growth initiatives.
• Own and manage the marketing calendar, including product launches, promotional campaigns, seasonal programs, and limited-time offers.
• Serve as Marketing's primary strategic partner for Food/QSR, Proprietary Beverage, and Merchandising teams.
• Translate business goals into clear briefs and activation plans for creative, media, CRM, loyalty, social, PR, digital, and analytics teams.
• Build customer-centric marketing programs that deliver consistent messaging across every touchpoint.
• Coordinate cross-functional teams to ensure campaigns launch on time and execute seamlessly across stores, digital channels, CRM journeys, and customer-facing platforms.
• Define campaign objectives, KPIs, audience strategies, channel roles, and success metrics.
• Monitor performance and leverage analytics, customer insights, and market trends to optimize results and uncover growth opportunities.
• Lead post-campaign reviews and champion a test-and-learn approach to improve offers, messaging, segmentation, and channel effectiveness.

Conocimientos

Cross-functional leadership

Campaign management

CRM & Loyalty

Digital marketing

Analytics

Educación

Bachelor's degree in Marketing or related field

MBA or Master’s degree

Herramientas

Google Analytics

Adobe Analytics

Tableau

Power BI

Descripción del empleo

7-Eleven, Irving, TX, is seeking a Senior Manager, Integrated Marketing for Food/QSR, Proprietary Beverage & Merchandising. Lead strategic plans and cross-channel campaigns to drive growth in our food, beverage, and merchandising initiatives.

You will partner with analytics, CRM, media, and field teams to translate business goals into activation briefs, manage calendars, measure KPIs, and optimize campaigns across paid, owned and earned channels to maximize traffic, engagement and sales.