CRM & Personalization Strategy Leader

7 Eleven; Irving (TX); Presencial; USD 130.000 - 180.000; Jornada completa

Descripción de la vacante

7-Eleven is seeking a Senior Manager of CRM and Personalization Strategy to lead a team and drive data‑driven, personalized customer experiences across channels. You will shape CRM roadmaps, KPIs, and automation workflows to boost loyalty, store trips, basket size, and delivery orders.

You'll collaborate with marketing, merchandising, digital, delivery, and IT, leverage Salesforce Marketing Cloud, and mentor Marketing Cloud developers and data analysts.

Formación

• Bachelor’s degree in marketing, business administration or related field; master’s degree preferred.
• 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.
• Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.
• Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.
• Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.
• Leadership experience, with the ability to inspire and motivate a team towards common goals.

Responsabilidades

• Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.
• Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.
• Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.
• Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.
• Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.
• Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.
• Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.
• Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results.

Conocimientos

CRM strategy

Marketing automation

Data analysis

Leadership

Cross-functional collaboration

Communication

Customer engagement

Educación

Bachelor's degree

Master's degree preferred

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

7-Eleven is seeking a Senior Manager of CRM and Personalization Strategy to lead a team and drive data‑driven, personalized customer experiences across channels. You will shape CRM roadmaps, KPIs, and automation workflows to boost loyalty, store trips, basket size, and delivery orders.

You'll collaborate with marketing, merchandising, digital, delivery, and IT, leverage Salesforce Marketing Cloud, and mentor Marketing Cloud developers and data analysts.