Senior Manager, Field & Integrated Marketing Programs

Connor Group; Salt Lake City (UT); Hybrid; USD 125,000 - 150,000; Full time

Job summary

Connor Group Senior Manager, Field and Integrated Marketing Programs is responsible for delivering flagship events in the IPO and Private Equity space. This role oversees a team of Field Event Coordinators and partners with Business Development, Partners, brand, content, and operations marketers to drive integrated campaigns and strong ROI.

You will craft campaigns, measure results in Salesforce, and supervise spend with Marketing Operations to ensure efficiency and impact across our ecosystem.

Qualifications

• 7+ years of B2B event marketing experience including planning and management of signature, content-driven events.
• Strong project management skills, with the ability to create and execute an event plan from ideation to completion.
• Experience working with a CRM system or Marketing Automation Platform
• Sharp attention to detail

Responsibilities

• Own annual planning for the assigned Integrated Programs and regional field events.
• Manage, train and develop assigned Event Coordinators.
• Help define how we measure campaign and event ROI in Salesforce, including net new leads and relationships generated.
• Bring to life events that attract attendees meeting our ICP, deliver insights and create connections. Own process from plan to execution through post-event strategy.
• Develop relationships and lead co-marketing and event planning with ecosystem partner sponsors of flagship events.
• Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with SMEs to generate new insights.
• Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.

Skills

B2B event marketing

Project management

CRM

Marketing automation

Attention to detail

Stakeholder management

Team leadership

Education

Bachelor's degree or equivalent experience

Job description

Connor Group Senior Manager, Field and Integrated Marketing Programs is responsible for delivering flagship events in the IPO and Private Equity space. This role oversees a team of Field Event Coordinators and partners with Business Development, Partners, brand, content, and operations marketers to drive integrated campaigns and strong ROI.

You will craft campaigns, measure results in Salesforce, and supervise spend with Marketing Operations to ensure efficiency and impact across our ecosystem.