Senior Field & Integrated Marketing Programs Lead — Remote

Connor Group, Inc.; Utah; Hybrid; USD 125,000 - 150,000; Full time

Job summary

Connor Group, Inc. seeks a Senior Manager, Field and Integrated Marketing Programs to lead flagship events in IPO/private equity, then craft top-of-funnel digital campaigns for clients, prospects, and ecosystem partners.

You’ll oversee Field Event Coordinators and collaborate with Business Development, brand, content, and operations marketers. You will drive event strategy from ideation through execution, measure ROI in Salesforce, and build sponsor relationships to amplify campaigns within a

Qualifications

• 7+ years of B2B event marketing experience.
• Strong project management skills from ideation to completion.
• Experience with a CRM system or Marketing Automation Platform.
• Sharp attention to detail.

Responsibilities

• Own annual planning for the assigned Integrated Programs and regional field events.
• Manage, train and develop assigned Event Coordinators.
• Help define how we measure campaign and event ROI in Salesforce, including net new leads and relationships generated.
• Bring to life events that attract attendees meeting our ICP, deliver insights and create connections.
• Develop relationships and lead co-marketing and event planning with our ecosystem partner sponsors.
• Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets.
• Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.

Skills

B2B Event Marketing

Project Management

CRM / Marketing Automation

Attention to detail

Education

Bachelor’s degree or equivalent

Job description

Connor Group, Inc. seeks a Senior Manager, Field and Integrated Marketing Programs to lead flagship events in IPO/private equity, then craft top-of-funnel digital campaigns for clients, prospects, and ecosystem partners.

You’ll oversee Field Event Coordinators and collaborate with Business Development, brand, content, and operations marketers. You will drive event strategy from ideation through execution, measure ROI in Salesforce, and build sponsor relationships to amplify campaigns within a