Senior Manager, Field and Integrated Marketing Programs

Connor Group; Salt Lake City (UT); Hybrid; USD 125,000 - 150,000; Full time

Job summary

Connor Group Senior Manager, Field and Integrated Marketing Programs is responsible for delivering flagship events in the IPO and Private Equity space. This role oversees a team of Field Event Coordinators and partners with Business Development, Partners, brand, content, and operations marketers to drive integrated campaigns and strong ROI.

You will craft campaigns, measure results in Salesforce, and supervise spend with Marketing Operations to ensure efficiency and impact across our ecosystem.

Qualifications

• 7+ years of B2B event marketing experience including planning and management of signature, content-driven events.
• Strong project management skills, with the ability to create and execute an event plan from ideation to completion.
• Experience working with a CRM system or Marketing Automation Platform
• Sharp attention to detail

Responsibilities

• Own annual planning for the assigned Integrated Programs and regional field events.
• Manage, train and develop assigned Event Coordinators.
• Help define how we measure campaign and event ROI in Salesforce, including net new leads and relationships generated.
• Bring to life events that attract attendees meeting our ICP, deliver insights and create connections. Own process from plan to execution through post-event strategy.
• Develop relationships and lead co-marketing and event planning with ecosystem partner sponsors of flagship events.
• Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with SMEs to generate new insights.
• Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.

Skills

B2B event marketing

Project management

CRM

Marketing automation

Attention to detail

Stakeholder management

Team leadership

Education

Bachelor's degree or equivalent experience

Job description

Senior Manager, Field and Integrated Marketing Programs

We're looking at you-high-achievers, challenge-seekers, and innovation-chasers. Professionals who never shy away from complex problems. We hire the top 1% and let your talents soar.

Location: Remote/Hybrid based on proximity to a Connor Group Office

The Role

The Senior Manager, Field and Integrated Marketing Programs will be responsible for producing our major flagship events in the IPO and Private Equity space. Building from these events, you will create top-of-funnel digital campaigns that nurture and inform our clients, prospects, and ecosystem partners throughout their lifecycle. In addition, you will oversee a team of Field Event Coordinators who serve as the coordination and execution arm of our non-flagship event engine. You and your team will also work shoulder to shoulder with Business Development team and Partners, as well as brand, content, and operations marketers.

What You'll Own

• Annual Planning: Own annual planning for the assigned Integrated Programs and regional field events.
• Team Development: Manage, train and develop assigned Event Coordinators.
• Performance & ROI: Help define how we measure campaign and event ROI in Salesforce, including net new leads and relationships generated.
• Event Strategy & Execution: Bring to life events that attract attendees meeting our ICP, deliver insights and create connections. Own process from plan to execution through post-event strategy.
• Sponsor Management: Develop relationships and lead co-marketing and event planning with our ecosystem partner sponsors of our flagship events.
• Campaigns & Thought Leadership: Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with SMEs to generate new insights.
• Budget Management: Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.

Required Qualifications

What We're Looking For

• 7+ years of B2B event marketing experience, including planning and management of signature, content-driven events
• Strong project management skills, with the ability to create and execute an event plan from ideation to completion
• Experience working with a CRM system or Marketing Automation Platform
• Sharp attention to detail

Preferred Qualifications

• Experience working in a professional services firm
• Bachelor's degree or equivalent experience

What Success Looks Like In Your First Year

• Events that deliver real value to attendees, with strong ICP-fit buyers in the room and high-value, audience-friendly touchpoints before, during, and after
• Campaigns that are well segmented, well timed, and tied to business outcomes
• New qualified leads, a healthy lead-to-opportunity conversion rate, and attributed revenue

Why Connor Group

Connor Group is differentiated by our people, our culture, and our commitment to client service excellence. We hire entrepreneurial professionals who are passionate about solving complex challenges and creating lasting impact.

You’ll help shape the flagship events and integrated campaigns that connect our firm to more than 2,000 of the most exciting brands on earth, building on the pragmatic, delivery-oriented approach that has driven $4.0T in client valuation since 2006.

If you are energized by fast-paced event production, integrated campaign strategy, and helping a high-performing team win, we'd love to hear from you.

Connor Group Core Traits

The Ideal Candidate Will Demonstrate

• A proactive, ownership-oriented mindset
• Strong business judgment and discretion
• Exceptional attention to detail
• A collaborative, team-first approach
• The ability to navigate ambiguity and drive results
• A passion for continuous improvement and operational excellence

Compensation

$125-$150k

"We know that difficult problems attract some of the brightest and most courageous people in the world."

Jeff Pickett

Connor Group Founder and Chair