Global Field & Events Marketing Lead

Cin7; Austin (TX); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k match

Flexible PTO

Remote work flexibility

Company-sponsored events

Diversity & inclusion

Job summary

Cin7 is seeking a Senior Manager, Field & Event Marketing to own and grow a global field marketing program. You will lead strategy and execution across trade shows, conferences, roadshows, customer events, webinars, partner activations, and Cin7-hosted experiences.

Collaborate with Sales, Product, Customer Success, Partnerships, and Marketing to deliver integrated campaigns with strong pre-event, onsite, and post-event programs, measure ROI, and optimize future efforts.

Qualifications

• 5-7 years of B2B marketing experience, with significant experience in field marketing, event marketing, or integrated campaign management.
• Experience building or scaling field marketing programs within a SaaS or high-growth technology company.
• Proven success planning and executing regional events, conferences, customer events, and executive experiences that drive measurable business results.
• Experience partnering cross-functionally with Sales, Product, Customer Success, and Marketing teams to deliver programs aligned with business objectives.
• Strategic thinker who is equally comfortable developing long-term plans and rolling up their sleeves to execute.
• Excellent project management, communication, and stakeholder management skills, with the ability to influence across all levels of the organization.
• Data-driven mindset with experience measuring campaign performance, event ROI, and using insights to optimize future programs.
• Curious and adaptable, with a willingness to embrace AI and emerging marketing technologies to improve productivity, campaign performance, and customer experiences.

Responsibilities

• Own and scale Cin7's global field and event marketing program across North America, EMEA, and APAC, helping evolve a growing function that drives pipeline, customer engagement, and brand awareness.
• Lead the strategy and execution of a diverse portfolio of programs including trade shows, industry conferences, roadshows, customer events, partner activations, webinars, and Cin7-hosted experiences.
• Develop integrated marketing campaigns that maximize the impact of every event, partnering with Demand Generation, Product Marketing, Digital Marketing, Customer Marketing, and Creative to deliver effective pre-event, onsite, and post-event programs.
• Collaborate cross-functionally with Sales, Product, Customer Success, Partnerships, and senior leadership to align field marketing initiatives with company priorities and go-to-market objectives.
• Measure and optimize performance, using data and insights to demonstrate ROI, improve future programs, and communicate field marketing’s contribution to pipeline and revenue.
• Manage budgets, agencies, vendors, and event operations to ensure programs are delivered efficiently and to a high standard.
• Explore and adopt AI-powered tools and emerging marketing technologies to streamline workflows, improve campaign effectiveness, and scale the impact of the field marketing program.

Skills

B2B marketing

Field marketing

Event marketing

Integrated campaigns

SaaS experience

Cross-functional collaboration

Strategic thinking

Project management

Data-driven

AI tools

Job description

Cin7 is seeking a Senior Manager, Field & Event Marketing to own and grow a global field marketing program. You will lead strategy and execution across trade shows, conferences, roadshows, customer events, webinars, partner activations, and Cin7-hosted experiences.

Collaborate with Sales, Product, Customer Success, Partnerships, and Marketing to deliver integrated campaigns with strong pre-event, onsite, and post-event programs, measure ROI, and optimize future efforts.