Senior Manager, Consumer Insights & Brand Strategy
Hasbro
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Job summary
Hasbro in Boston, MA seeks a Senior Manager, Consumer Insights to partner with Global Play and Commercial teams, shaping brand strategies, product innovation, and go-to-market plans. You will lead diverse research programs and translate insights into strategic recommendations.
You’ll mentor junior teammates, present at senior levels, and champion AI-powered analytics to drive confident business decisions across Action Brands, Fashion, and Preschool portfolios.
Qualifications
- 10+ years of experience in consumer insights or market research.
- Experience with children’s, fan products, entertainment, or gaming is preferred.
- Ability to create engaging stories from data and present at GM-level.
- Experience translating advanced analytics into actionable insights.
- Strong prioritization and project oversight skills.
Responsibilities
- Act as consumer advocate for Action Brands, Fashion, and Preschool portfolios.
- Prioritize business questions across audience, brand, entertainment, product, and marketing needs.
- Develop and deliver insights agendas aligned to brand goals and milestones.
- Lead and coordinate multiple custom and standardized research programs.
- Provide strategic storytelling and executive-level presentations.
- Champion AI-powered research and adoption of new tools across the team.
Skills
Education
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Job description
Hasbro in Boston, MA seeks a Senior Manager, Consumer Insights to partner with Global Play and Commercial teams, shaping brand strategies, product innovation, and go-to-market plans. You will lead diverse research programs and translate insights into strategic recommendations.
You’ll mentor junior teammates, present at senior levels, and champion AI-powered analytics to drive confident business decisions across Action Brands, Fashion, and Preschool portfolios.
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