Creative Director, Toys & Games Marketing

Hasbro; Boston (MA); On-site; USD 155,000 - 269,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro, based in Boston, is seeking a Marketing Creative Director to lead campaign creative across the toys portfolio. You will shape how brands appear globally, from product launches to video content and digital/social, while mentoring internal teams and partnering with product marketing and studios.

You will guide creative vision, storytelling, and visual identity across preschool to adult collector segments, ensuring brand consistency from ad to shelf.

Qualifications

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or IP-centered organizations.
• 5+ years leading internal and external creative teams with mentorship and collaborative leadership.
• A deep love of visual storytelling, audience-first thinking, and brands people grow up with.
• Outstanding concepting, campaign development, and narrative instincts.
• Comfortable working across multiple brands and audience segments at once, from preschool to adult collector.
• Ability to clearly communicate and present ideas to senior customers and collaborators.
• A portfolio that showcases variety, creativity, and a strong grasp of engaging audiences through inspiring work.

Responsibilities

• Take charge of the creative development and delivery toy and game marketing, encompassing campaign platforms, launch assets, video, retail, and digital creative.
• Collaborate with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative.
• Mentor and guide teams of internal creatives, helping them grow, complete work at a high level, and stay encouraged.
• Set and uphold the creative bar across all work, whether it's a global brand film or a single post between beats.
• Work with product development, development services, and licensing teams to uncover storytelling opportunities in each launch and maintain consistent brand expression from ad to package to shelf.
• Guide and encourage external agency partners and vendors, ensuring alignment to each brand's tone, visual identity, and audience.
• Balance the demands of a multi-brand portfolio, prioritizing effort, sequencing work, and knowing where a distinct brand voice matters versus where scale and system win.
• Represent creative in key meetings, working closely with senior leadership across the business.

Skills

Creative leadership

Mentorship

Storytelling

Brand storytelling

Communication

Audience thinking

Job description

Hasbro, based in Boston, is seeking a Marketing Creative Director to lead campaign creative across the toys portfolio. You will shape how brands appear globally, from product launches to video content and digital/social, while mentoring internal teams and partnering with product marketing and studios.

You will guide creative vision, storytelling, and visual identity across preschool to adult collector segments, ensuring brand consistency from ad to shelf.