Senior Brand Experience Director

Hasbro; Boston (MA); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship of its iconic toy and game brands worldwide.

You will build distinctive creative platforms, connect brand strategy to execution, and drive commercial impact across packaging, retail, digital, social and entertainment. You will lead a high-performing team, partner with senior leaders, and shape the future of Hasbro’s creative capabilities, embracing new technology and AI to evolve

Qualifications

• 15+ years of progressive creative leadership experience.
• Experience leading multi-brand portfolios.
• Body of work demonstrating strategic thinking and measurable brand impact.
• Deep expertise in brand building, creative strategy, and integrated brand systems.

Responsibilities

• Set the creative vision for the toy and board game brands portfolio and translate business strategy into distinctive platforms.
• Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games with differentiated expression.
• Lead the front-end of brand development including identity, guidelines and toolkits.
• Build brands with enduring systems that stay relevant across audiences and channels.
• Champion consumer and cultural insights as a creative catalyst.
• Partner with cross-functional teams to translate vision into packaging, retail, digital and entertainment.
• Raise the creative bar with clear standards and push boundaries.
• Lead and develop a high-performing brand creative team.
• Influence senior leaders and stakeholders with persuasive storytelling.

Skills

Creative leadership

Multi-brand portfolios

Strategic thinking

Brand systems

Channel fluency

Talent development

Executive influence

Ambition vs reality

Culture/AI perspective

Toys/CPG experience

Low-ego leadership

Job description

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship of its iconic toy and game brands worldwide.

You will build distinctive creative platforms, connect brand strategy to execution, and drive commercial impact across packaging, retail, digital, social and entertainment. You will lead a high-performing team, partner with senior leaders, and shape the future of Hasbro’s creative capabilities, embracing new technology and AI to evolve