Senior Brand Experience Director — Iconic Toys & Games

Hasbro; Boston (MA); Sur place; USD 158 000 - 237 000; Plein temps

Avantages offerts par ce poste

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Résumé du poste

Hasbro, based in Boston, seeks a Senior Creative Director, Brand Experience to lead the creative vision for its toy and game brands and to build distinctive platforms that connect with consumers and drive commercial impact.

You will lead the front-end Brand Experience team globally, partnering with Brand Marketing, Product Design & Development, Licensing and our Global Creative Studio to translate strategy into execution across consumer touchpoints.

Qualifications

• 15+ years of progressive creative leadership in consumer brands or agencies.
• Experience leading multi-brand portfolios across commerce and culture.
• Body of work showing strategic thinking and measurable brand impact.
• Deep expertise in brand building, strategy, identity and systems.
• Fluency across channels: physical, digital, social, retail and experiential.
• Proven ability to influence senior executives and cross-functional partners.
• Strong point of view on culture, tech and AI in creative.
• Experience in toys, games or brands at the intersection of retail and fandom.

Responsabilités

• Set the creative vision for our toy and board game portfolio.
• Lead brand development, including strategy, identity and toolkits.
• Build enduring creative systems to keep brands relevant across channels.
• Partner with cross-functional teams to translate brand strategy into execution.
• Develop and mentor a high-performing brand creative team.
• Advocate for creative vision with senior leaders through storytelling.

Connaissances

Creative leadership

Brand building

Brand strategy

Cross-functional collaboration

Storytelling

Emerging tech awareness

Description du poste

Hasbro, based in Boston, seeks a Senior Creative Director, Brand Experience to lead the creative vision for its toy and game brands and to build distinctive platforms that connect with consumers and drive commercial impact.

You will lead the front-end Brand Experience team globally, partnering with Brand Marketing, Product Design & Development, Licensing and our Global Creative Studio to translate strategy into execution across consumer touchpoints.