Global Brand Experience Director, Toys & Games

Hasbro; Boston (MA); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship across our toy and game brands.

You will shape distinctive platforms, connect with consumers, and drive commercial impact by building durable brand systems globally. You will lead the front-end Brand Experience organization, partnering with Brand Marketing, Product Design & Development, Commercial and Licensing to translate strategy into scalable, culturally resonant creative

Qualifications

• 15+ years of progressive creative leadership within consumer brands or agencies.
• Experience leading multi-brand portfolios and building distinctive brands.
• Strategic thinking with measurable brand impact beyond execution.
• Deep expertise in brand building, creative strategy, identity and systems.
• Fluency across physical, digital, social and experiential channels.

Responsibilities

• Set the creative vision for toys and board games brands portfolio globally.
• Own brand creative strategy and ensure differentiated, culturally relevant expression.
• Lead front-end brand development including identity, guidelines and toolkits.
• Build enduring brand systems with cross-channel flexibility.
• Champion consumer and cultural insights to inform creativity.
• Partner with cross-functional teams to translate vision across packaging, retail, digital, social and licensing.
• Raise the creative bar with clear standards and ambitious storytelling.
• Lead and develop a high-performing brand creative team.
• Influence senior leaders with persuasive storytelling.
• Shape the future of Hasbro’s creative practice including AI-driven storytelling.

Skills

15+ years experience

Brand portfolio leadership

Brand strategy

Creative direction

Visual and verbal identity

Channel fluency

Leading senior creative talent

Executive stakeholder influence

Balancing ambition with commerciality

Interest in AI and new storytelling

Job description

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship across our toy and game brands.

You will shape distinctive platforms, connect with consumers, and drive commercial impact by building durable brand systems globally. You will lead the front-end Brand Experience organization, partnering with Brand Marketing, Product Design & Development, Commercial and Licensing to translate strategy into scalable, culturally resonant creative