Marketing Creative Director, Toy Brand Campaigns

Hasbro, Inc.; Boston (MA); Hybrid; USD 155,000 - 269,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. in Boston is seeking a Marketing Creative Director to lead campaign creative across the toys portfolio.

You will shape how our brands appear worldwide, from launches to video content, digital, and retail, elevating creative standards and delivering breakthrough ideas with kids, fans, and grown-ups who love them. You will guide vision across preschool to adult audiences, collaborating with copywriters, designers, and toy studios to develop platforms and launch products.

Qualifications

• 10+ years of experience leading campaigns for consumer products, toys, or entertainment.
• 5+ years leading internal/external creatives with mentorship and collaboration.
• Strong love for visual storytelling and audience-first thinking.
• Outstanding concepting, campaign development, and narrative instincts.
• Ability to manage multiple brands and audience segments simultaneously.
• Clear communication and presentation to senior stakeholders.

Responsibilities

• Take charge of creative development for toy and game marketing campaigns and assets.
• Collaborate with brand/product leads to translate strategy into emotive, data-driven work.
• Mentor teams to deliver high-quality creative and maintain motivation.
• Set and uphold creative standards across global campaigns and assets.
• Coordinate with product development, licensing, and studios to ensure brand consistency.
• Oversee external agencies to align tone and visual identity with each brand.
• Balance a multi-brand portfolio and prioritize work across campaigns.
• Represent creative in key leadership meetings.

Skills

Creative leadership

Storytelling

Brand campaigns

Mentorship

Cross-brand collaboration

Presentation skills

Job description

Hasbro, Inc. in Boston is seeking a Marketing Creative Director to lead campaign creative across the toys portfolio.

You will shape how our brands appear worldwide, from launches to video content, digital, and retail, elevating creative standards and delivering breakthrough ideas with kids, fans, and grown-ups who love them. You will guide vision across preschool to adult audiences, collaborating with copywriters, designers, and toy studios to develop platforms and launch products.