Senior Manager, Clinical Member Engagement & Activation

One Pass Solutions; United States; Hybrid; USD 110,000 - 160,000; Full time

Job summary

One Pass Solutions is seeking a Senior Manager, Clinical Member Engagement Strategy to translate the Member Value Profile into personalized activation and adherence programs for Medicare populations and clinical fitness initiatives.

You will bridge Clinical Product, Marketing and Health Economics to design end‑to‑end journeys, optimize messaging across mail, email and SMS, and scale playbooks for future population health initiatives.

Qualifications

• 8+ years in member, patient or consumer engagement in health care or related field.
• Delivers activation, enrollment, participation, adherence or outcomes improvement.
• Translates clinical/claims data into audience and journeys.
• Develops personas, segmentation and targeting for programs.
• Builds multichannel lifecycle journeys across digital and offline channels.
• Collaborates across Clinical, Product, Marketing, Analytics and Health Economics teams.
• Defines performance measures for engagement funnels.
• Understands regulatory review for member communications.
• Experience with marketing automation or journey orchestration, e.g., Salesforce MC.
• Proven ability to create new capabilities quickly.

Responsibilities

• Own engagement strategy behind Member Value Profile to activate and retain members.
• Develop personas and targeting across condition programs like Fall Risk and Diabetes.
• Collaborate with Clinical Product to strengthen programs and experiences.
• Design end‑to‑end member journeys from identification to adherence.
• Determine messaging mix across mail, email, SMS, and digital channels.
• Lead activation for pilots with health plans, employers and providers.
• Partner with Health Economics to connect identification to outcomes.
• Work with Marketing Operations on data flows and campaign orchestration.
• Oversee CMS and compliance review for outreach materials.
• Translate pilot results into scalable playbooks for multiple populations.

Skills

Member engagement

Persona development

Segmentation

Multichannel journeys

Marketing automation

Analytics

Compliance awareness

Cross‑functional collaboration

Health care industry experience

Program development

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

One Pass Solutions is seeking a Senior Manager, Clinical Member Engagement Strategy to translate the Member Value Profile into personalized activation and adherence programs for Medicare populations and clinical fitness initiatives.

You will bridge Clinical Product, Marketing and Health Economics to design end‑to‑end journeys, optimize messaging across mail, email and SMS, and scale playbooks for future population health initiatives.