Senior Manager, Member Experience Marketing (Fully Remote)

Care Access; United States; A distancia; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Care Access is seeking a content-focused marketing professional to own end-to-end member communications across multiple channels in the U.S. You will translate clinical information into plain-language content, ensure accessibility and regulatory compliance, and drive lifecycle campaigns using CRM and analytics tools.

The role emphasizes collaboration with website, design, data, operations, and clinical teams to deliver consistent, data-driven member experiences across outreach, engagement, and

Formación

• Ability to map end-to-end member journeys across channels.
• Translate complex healthcare information into plain-language communications.
• Adhere to brand, health literacy, accessibility, privacy, and regulatory standards.

Responsabilidades

• Maintain a deep understanding of the end-to-end member journey from outreach to re-engagement.
• Create journey maps, communication plans, and strategies that address member needs and barriers.
• Champion the member perspective across marketing, operational, and digital initiatives.
• Lead development of clear, trustworthy content across email, SMS, web, portals, and print.
• Translate complex clinical and healthcare information into plain-language member communications.
• Ensure content adheres to brand, health literacy, accessibility, privacy, and regulatory standards.
• Build automated and trigger-based lifecycle programs across owned channels.
• Use CRM, marketing automation, and analytics platforms to segment audiences and optimize performance.
• Turn data into actionable recommendations to improve member engagement and retention.
• Partner with website, recruitment, design, data, operations, and clinical teams for a connected experience.
• Manage communication calendars to avoid duplication and maintain consistency.
• Lead complex projects from strategy to implementation with clear plans and stakeholder alignment.

Conocimientos

Member journey mapping

Content strategy

Lifecycle marketing

CRM & marketing automation

Data-driven decision making

Herramientas

CRM platforms

Analytics platforms

Descripción del empleo

• Maintain a deep understanding of the end-to-end member journey from outreach to re-engagement.
• Create journey maps, communication plans, and strategies that address member needs and barriers.
• Champion the member perspective across marketing, operational, and digital initiatives.

Content Strategy and Development:

• Lead development of clear, trustworthy content across email, SMS, web, portals, and print.
• Translate complex clinical and healthcare information into plain-language member communications.
• Ensure content adheres to brand, health literacy, accessibility, privacy, and regulatory standards.

Lifecycle Marketing and Data:

• Build automated and trigger-based lifecycle programs across owned channels.
• Use CRM, marketing automation, and analytics platforms to segment audiences and optimize performance.
• Turn data into actionable recommendations to improve member engagement and retention.

Cross-Functional Leadership:

• Partner with website, recruitment, design, data, operations, and clinical teams for a connected experience.
• Manage communication calendars to avoid duplication and maintain consistency.
• Lead complex projects from strategy to implementation with clear plans and stakeholder alignment.

Care Access

Care Access is a healthcare research company that brings clinical trials and health services to communities facing barriers to care, with hundreds of research locations and mobile clinics globally. The company emphasizes diversity, inclusion, and putting people at the heart of medical progress, serving diverse cultures and communities.