Senior Consumer Growth Marketing Lead

One Pass Solutions; Eden Prairie (MN); Híbrido; USD 110.000 - 160.000; Jornada completa

Descripción de la vacante

One Pass Solutions, Inc. is seeking a Senior Manager, Consumer Marketing to own the consumer subscription growth for One Pass Select. You will lead paid media strategy, the offer calendar, and the funnel analytics to drive enrollment and retention.

This builder role partners with Product Marketing and Marketing Operations to bring campaigns to market quickly, aligning brand storytelling with measurable outcomes and a superior customer experience.

Formación

• 8 years of consumer marketing experience in direct-to-consumer, retail, e-commerce or subscription businesses.
• Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase - not just engage or click
• Hands-on fluency in paid media, including paid social and paid search, with the ability to set strategy and direct an agency to it
• Experience designing and executing promotion and offer strategy, including pricing-offer mechanics
• Strong analytical capability with command of CPA, ROAS, LTV, funnel conversion and retention metrics
• Proven experience building programs from the ground up in a fast-moving environment
• Bachelor’s degree or equivalent practical experience

Responsabilidades

• Own consumer paid media strategy and budget across acquisition, retention and promotion, including the channel mix and performance accountability
• Own promotional strategy including the annual promotion calendar, measurement of offer effectiveness and mechanics of new promotion setup
• Own acquisition, retention and consumer engagement strategy across paid, lifecycle and owned channels
• Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates and subscriber retention
• Build and run a structured test-and-learn roadmap, translating results into media, offer and creative decisions
• Own the reseller and channel-partner path to a One Pass subscription, partnering with business development on co-marketing and conversion
• Direct performance creative development against the brand standard set by Product Marketing, ensuring consistency across the consumer experience
• Partner with Marketing Operations on campaign execution, martech, lifecycle journeys and measurement infrastructure
• Partner with Product, Digital and Customer Experience teams to prioritize website and digital experience enhancements based on customer behavior, business needs, and performance insights.

Conocimientos

Paid media

Conversion optimization

Promotions strategy

Analytics

Budget management

Educación

Bachelor’s degree or equivalent practical experience

Herramientas

Marketing automation

CRM platforms

Descripción del empleo

One Pass Solutions, Inc. is seeking a Senior Manager, Consumer Marketing to own the consumer subscription growth for One Pass Select. You will lead paid media strategy, the offer calendar, and the funnel analytics to drive enrollment and retention.

This builder role partners with Product Marketing and Marketing Operations to bring campaigns to market quickly, aligning brand storytelling with measurable outcomes and a superior customer experience.