Senior Manager, Chocolate Growth & Innovation

Hershey Company

Hershey (PA)

On-site

USD 120,000 - 165,000

Full time

9 days ago

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Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company in Hershey, PA is seeking a Senior Manager, Chocolate Demand Creation Strategy (DCS) – Reese's to lead growth initiatives for the Reese's brand. You will identify trends, uncover whitespace opportunities, and drive cross-functional innovation from concept to commercialization with Finance, R&D, and Supply Chain partners.

You will lead a team of marketers, influence senior leaders, and translate market intelligence into actionable strategies that deliver enterprise impact and

Qualifications

Minimum 7 years of progressive experience in brand management, marketing, innovation, strategy, or consumer insights.
Experience leading growth strategies and brand initiatives across cross-functional teams.
Strong presentation and stakeholder management skills.

Responsibilities

Lead consumer-grounded growth strategies for the Reese's brand.
Identify whitespace opportunities using consumer behavior and category trends.
Drive innovation from discovery through commercialization with cross-functional partners.
Lead and develop a team of marketers and influence senior leadership.
Leverage data and market intelligence to drive strategic decisions.

Skills

Brand management

Marketing leadership

Customer insights

Education

Bachelor's degree

MBA preferred

Tools

Circana

Numerator

Job description

You will lead a team of marketers, influence senior leaders, and translate market intelligence into actionable strategies that deliver enterprise impact and

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